Naomi Hirabayashi's Curated Collection Launches Exclusively at niko and …
DESIGN / PRODUCT
March 24, 2015

Naomi Hirabayashi's Curated Collection Launches Exclusively at niko and …


niko andniko and
niko andExperience a New York Souvenir Shop at Harajuku "niko and… TOKYO"


Special Limited Edition Project Curated by Naomi Hirabayashi Begins


niko andNew York souvenir items, selected through the lens of art director Naomi Hirabayashi, who is in charge of "niko and…" logo design and seasonal key visual direction, are now available in limited quantities at Harajuku "niko and…TOKYO."

Text by KAJII Makoto (OPENERS)




Discover Souvenirs Found During a Catalog Shoot in NY


At Harajuku "niko and…TOKYO," which plans unique events with the concept of "a shop that is edited like a magazine, with features and series," a special project "Souvenir from NEW YORK ~ Buying & Direction by Naomi Hirabayashi ~" has launched.

Approximately 25 unique items, discovered by art director Naomi Hirabayashi at flea markets and hardware stores in Brooklyn, New York—the location for the 2015 SPRING/SUMMER catalog shoot—will be available in limited quantities and will end once sold out.

The project meticulously details everything, including the in-store display. It captures the charm of a New York souvenir shop as experienced by Ms. Hirabayashi.

niko andTOKYO
Opening Hours | 11:00-22:00
6-12-20 Jingu-mae, Shibuya-ku, Tokyo 1F, 2F
Tel. 03-5778-3304
http://magazine.nikoand.jp/tokyo/