DESIGN /
PRODUCT
May 19, 2015
IDEA INTERNATIONAL | Travel goods released from the legendary airline "Braniff International".
IDEA INTERNATIONAL
The Legendary Airline "Braniff International" Revived in Vivid Style!
Travel Goods Reissued & Redesigned for Release
From IDEA INTERNATIONAL, which operates the select shop "Travel Shop Gate" curating travel goods with a focus on "journeys," comes a new release of stationery and travel goods infused with contemporary essence, including redesigned models of the airline bags once offered by the legendary "Braniff International."
Text by OPENERS
Planes Carrying the Latest Trends of the 1960s-70s Featured High-Caliber, Modern Advertising!
"Braniff International" Airways was a legendary American airline that operated from 1928 to 1982. Its slogan was "THE END OF THE PLAIN PLANE."──Under this tagline, a constellation of creators including Emilio Pucci, Alexander Girard, and Alexander Calder, brought together through the vision and connections of advertising director Mary Wells, orchestrated various communications that generated significant buzz.
The airline was also renowned for being the only American carrier to operate the Concorde, for flying the world's first painted aircraft, and for fostering a new generation known as the "jet set." With airport lobbies resembling museums, staff uniforms designed to evoke fashion shows, and the world's first painted aircraft, it captured global attention as a symbol of the latest trends of the 1960s and 70s.
Even after decades, Braniff's modern art and design remain timeless, continuing to garner support from many fans. Recognizing this, IDEA INTERNATIONAL has acquired the license. The first collection features redesigned airline bags and blankets recreating vintage color palettes, essential travel items like pillows and eye masks, slippers, tumblers for active journeys, and floating pens adorned with colorful aircraft paintings.
Furthermore, all products (excluding the floating pen) come with stickers reminiscent of the era, each featuring different colors, making them collectible items that will inspire you to gather the entire lineup.


