WORK NOT WORK | Rainy Season Exhibition at Marunouchi KITTE
WORK NOT WORK | Marunouchi KITTE Store
A curated selection of books inspired by "rain" and a leading British umbrella brand.
WORK NOT RAIN: Embracing the Rainy Season
The flagship store of "WORK NOT WORK," a fashion label from London, UK, a collaboration between Simon Taylor and Urban Research, will host the exhibition "WORK NOT RAIN," fitting for the rainy season, from Saturday, June 15th. The store is the "WORK NOT WORK URBAN RESEARCH KITTE Marunouchi Store."
Text by KAJII Makoto (OPENERS)
"WORK NOT RAIN"—What is "Work Not Rain"?
The "WORK NOT RAIN" exhibition, inspired by the rainy season, will feature a pop-up of leading British umbrella brands "LONDON UNDER COVER" and "FOX UMBRELLAS," alongside a curated selection of books related to "rain," such as Gabriel García Márquez's "One Hundred Years of Solitude" and Bruno Munari's "Circus in the Mist," translated by Shuntaro Tanikawa. These items will be displayed and available for purchase.
"London Undercover" was founded in 2008 by designer Jamie Milestone. The brand aims to maximize the appeal of umbrellas, a quintessential British gentleman's accessory, by infusing them with playful designs. It has elevated umbrellas into essential British accessories for daily life, while also incorporating eco-conscious practices and environmentally friendly production methods.
"Fox Umbrellas" was established in 1868 by Thomas Fox in the City of London. Since the Victorian era, the company has been crafting high-quality, handmade umbrellas, becoming synonymous with British umbrellas and earning the reputation of being "the world's most famous umbrella." While actively pursuing technological innovation, such as developing the world's first nylon umbrella, all processes—from cutting fabric using traditional wooden patterns and sewing by machine to assembling metal frames and crafting handles from natural materials—are still meticulously carried out by skilled artisans.
Exhibition "WORK NOT RAIN"
Period: Saturday, June 15 – Sunday, June 30, 2013
WORK NOT WORK URBAN RESEARCH KITTE Marunouchi Store
1F JP Tower KITTE Marunouchi, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo
Business Hours: 11:00–21:00 (Mon–Sat), 11:00–20:00 (Sun & Holidays)
Tel. 03-6269-9170
http://worknotwork.net
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