SOJITZ GMC | "Imacsys" Air Bag from Italian Brand Favored by Celebrities
DESIGN / PRODUCT
November 26, 2014

SOJITZ GMC | "Imacsys" Air Bag from Italian Brand Favored by Celebrities


Sojitz GMC

The Latest Spring/Summer 2013 Collection from a Bag Brand Favored by Celebrities


Chic Outing Bags from Italy's "imaxis"


From the latest collection of "imaxis," an Italian brand making its debut in Japan, we were drawn to the "AIRBAG." Made from colorful vinyl material, it can be inflated with an included pump when needed for carrying. These bags, perfect for the beach, pool, outdoors, fitness, or shopping, will be available at department stores and variety shops nationwide.





Text by KAJII Makoto (OPENERS)





Charming Colors and Designs, Practicality Perfect for the Coming Season

"IMAXIS"—a portmanteau of IMAGE and XIS (meaning "something that is" in Italian)—embodies the founder Gianni Gallino's vision of creating "beautiful, fresh, and sophisticated sharp items." Bags born from innovative ideas are generating buzz throughout Italy and Europe.




imaxis | Bag 02




imaxis | Bag 03




The AIRBAG, now launching in Japan, has already been released in renowned select shops such as "10 Corso Como" and "Marni" in Milan, and "SaryCalze" in Turin. Fashion shows for AIRBAG have also been held in popular resort towns along the Adriatic coast, including Riccione, Forte dei Marmi, Portofino, and Milano Marittima, attracting many celebrities.



imaxis | Bag 04


AIRBAG

Model "HAND" ¥4,095

Model "TRAVY" ¥6,195

Model "ROUND" ¥5,145

Model "FRANCY" ¥5,145



Inquiries

Sojitz GMC

Tel. 03-6894-5583