LOFT | Shibuya LOFT Reopens with a Theme of “ART & DESIGN”
LOFT | LOFT
Theme: “ART&DESIGN.” From a collection of “things you want now” to “things you want, plus a little more.”
Shibuya LOFT Renewal Opening
Objects can change the world. LOFT opened its first store in 1987, and Shibuya LOFT, which has undergone its first full renovation in eight years, is now set to propose a “slightly more refined” lifestyle that can be incorporated into daily life, centered around the theme of “ART&DESIGN.”
Text by KAJII Makoto (OPENERS)
With the slogan “Let’s bring back adult Shibuya,” seven floors have been renovated.
The most notable area in this renovation is the 6th floor, the top floor of Shibuya LOFT. It now features “Artium,” a Parisian art and雑貨 shop that has garnered attention, along with “INTERAD/international design,” where LOFT buyers have personally selected sophisticated design goods from around the world. Additionally, “INTERAD/Flying art APARTMENT” introduces and sells works by emerging creators both domestically and internationally, and the space gallery “INTERAD/LOFT FORUM” completes the floor, transforming it into a space where visitors can see, feel, and purchase items related to the renovation theme of “ART&DESIGN.”
The 1st floor, serving as the entrance, emphasizes gifts and presents. It introduces the A/M (AESTHETIC MOVEMENT) shop, a collective of creators from New York, and also features cards and wrapping supplies as communication tools. Furthermore, a “Japan Souvenir Shop” has been launched for the first time, gathering souvenir-worthy goods from all over Japan.
The 2nd floor, which proposes a lifestyle of beauty and health for women in their 20s and 30s, is curated around the keyword “Organic & Natural,” offering skincare, haircare, and body care products that prioritize ingredients and materials. Organic foods and organic cotton products are also available.
From the basement floor to the 6th floor, the newly reborn Shibuya LOFT has been designed for a relaxed shopping experience, with each floor featuring unique concepts and shops aligned with its theme. The staff, dressed in striped uniforms inspired by Basque shirts, are also a noteworthy detail.
Shibuya LOFT
21-1 Udagawa-cho, Shibuya-ku, Tokyo
Tel. 03-3462-3807 (General Inquiries)
Business Hours | 10:00 - 21:00
http://www.loft.co.jp/shoplist/shibuya