The Fusion of Technology and Fashion

SQUAIR crafts high-end iPhone cases with "modern traditional craftsmanship" as its keyword. Their superior processing technology results in items that transcend mere manufacturing.

With a mission to "connect human sensibility with digital devices," they meticulously mill metal using the latest 5-axis machines. The special manufacturing process, which cannot be automated, involves artisans finishing each piece by hand.

SQUAIR is now releasing "The Watch," a case for the Apple Watch. This item is said to sharply embody the theme of "the fusion of technology and fashion" through SQUAIR's philosophy.

Precision metal processing, meticulously executed in Japan, was developed in collaboration with "JEAN ROUSSEAU," a long-established leather strap manufacturer from Besançon, France. The result is an item that, while possessing a traditional aesthetic, is infused with the latest technology.

The headpiece is crafted from polished stainless steel with an ion plating finish. The strap is made from Mississippi alligator leather, renowned as a luxurious crocodile hide.

These are made to order, with a production period of two to three months from the time of order.

To commemorate the start of orders, a "SQUAIR The Watch Pop-up Store" will be held for a limited time at Isetan Men's Residence within Isetan Shinjuku Men's Building. Orders will also be accepted on SQUAIR's official online store.

SQUAIR THE WATCH
Price: 324,000 yen for 38mm model; 345,600 yen for 42mm model
Compatible Products: Apple Watch 38mm, Apple Watch 42mm (Exclusive to 2015 models)
Materials: Head: Stainless Steel SUS316L, IP Ion Plating Finish; Strap: Mississippi Alligator
Color: Black
Release Date: Wednesday, June 1, 2016

SQUAIR The Watch Pop-up Store
Period: Wednesday, June 1, 2016 – Tuesday, June 14, 2016
Location: Isetan Men's Residence, 8F, Isetan Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo