amok, the fashion brand founded by designer Yuki Oshima, debuted its first collection in 2015 with the concept of “designing clothes that resonate with the deep emotions of people by breaking down the good old things and using new technologies.” To commemorate its 10th anniversary, a collaboration knit with MEDICOM TOY, the “BE@RBRICK × amok KNIT,” is set to be released.

amok, the fashion brand, has reached its 10th year. True to the meaning of its brand name, “anmokuchi” (tacit knowledge), the brand has embodied the concept of “learning from the past to understand the future” through various challenges, such as deconstructing and reconstructing vintage clothing and utilizing laser cutting, which is one of the brand’s strengths.

The relationship with MEDICOM TOY began in 2020, the brand’s fifth year, through a collaboration with MAMES. More recently, it was featured as part of the latest series, “BE@RBRICK SERIES 50,” released in July 2025.

amok's BE@RBRICK, with its patchwork body and cute, colorful design, has captivated collectors worldwide. Its first appearance dates back to the 2025 Autumn/Winter collection, announced on February 6, 2025 (Thursday) at the outdoor space on the 6th floor of Tokyu Plaza Omotesando “Omokado” in Harajuku, Tokyo, to commemorate the brand’s 10th anniversary.

The theme of the collection, which marked the brand’s first solo show, was “AMULET.” This collection is an attempt to express the brand’s entry into a new phase through the “festivals” that have been celebrated in European countries since ancient times. It fuses the beauty and energetic ornamentation sought by indigenous peoples with the remaking of vintage clothing, the brand’s origin, and contemporary fashion styles. Various “monsters” that appear at festivals were showcased in pullover knits and other items.

The first collaboration with MEDICOM TOY’s BE@RBRICK also materialized during that show. Models appeared on the runway holding a 400% size BE@RBRICK wrapped in patchwork knit, and knits of the same pattern were also presented. This expression combines BE@RBRICK, born from the concept of a “teddy bear for the digital age,” with analog knitwear. The long-haired chest, appearing as if aflame, likely connects to the collection's theme of “AMULET.”

The apparel collaboration with BE@RBRICK, announced in the same collection, is now set for release. It features the same design as the previously released “BE@RBRICK SERIES 50,” available in WHITE and BLACK, and in sizes S and M. Furthermore, while details are yet to be finalized, a 400% BE@RBRICK is also under development, heightening anticipation for future releases.

BE@RBRICK × amok KNIT
Color | WHITE, BLACK
Size | S, M
Product Dimensions | Length S 65cm M 68cm | Bust S 124cm M 130cm | Sleeve Length S 51cm M 53cm | Shoulder Width S 58cm M 60cm | Sleeve Length from Center Back S 80cm M 83cm | Sleeve Width S 44cm M 46cm | Cuff Width S 18cm M 18cm
Material | MAIN 20% Wool 80% Acrylic | ATTACHED 100% Nylon
Release Date | Scheduled for late August 2025 at amok retail stores, MEDICOM TOY direct stores, and online stores.
Price | ¥57,200 each (tax included)
*The product shown is a sample under supervision. It may differ slightly from the final product.