ANREALAGE × Sarah Andelman Shop Opens in Harajuku, Tokyo | MEDICOM TOY
MEDICOM TOY
JUST AN REAL AGE by JUST AN IDEA
The shop "JUST AN REAL AGE by JUST AN IDEA," curated by Anrealage and Sarah Andelman, will open in Harajuku, Tokyo, on Thursday, October 29, 2026.
Text by SHINNO Kunihiko｜Edit by TOMIYAMA Eizaburo
Introducing AtoZ Iconic Products Symbolic of Anrealage
On September 29, 2026, Anrealage unveiled its Spring/Summer 2027 collection, "SKIN," marking their 25th collection presentation in Paris. To commemorate this milestone, the brand held "JUST AN REAL AGE" in the Marais district of Paris from October 2 to 5, featuring an exhibition and shop curated by Sarah Andelman’s "JUST AN IDEA." The event showcased 25 collections spanning from Spring/Summer 2015’s "SHADOW" to Spring/Summer 2027’s "SKIN."
The upcoming "JUST AN REAL AGE by JUST AN IDEA" shop continues this initiative from Paris, carrying it forward into a new chapter.
Sarah Andelman
Co-founder of the Parisian boutique colette in 1997. For 20 years, she curated style, design, art, and food, making the shop a global epicenter of creativity. Since 2018, she has operated as JUST AN IDEA, a consulting agency bridging various creative fields with a specialty in collaborations and retail experiences. In 2021, she also established the publishing house Just an Idea Books.
ANREALAGE
Designer Kunihiko Morinaga was born in Kunitachi, Tokyo, in 1980. After graduating from Waseda University’s School of Social Sciences, he began creating clothing while attending the Vantan Design Institute. He launched "ANREALAGE" in 2003, with the name derived from "A REAL," "UN REAL," and "AGE." He debuted at Tokyo Collection in 2005 with a show at Tokyo Tower. After presenting in Tokyo for a decade, he expanded to the Paris Collection in 2014. He was a finalist for the 2019 LVMH Prize and received the 37th Mainichi Fashion Grand Prix that same year. In 2020, he presented a collaboration with FENDI at Milan Fashion Week. In 2021, he designed the official uniforms for the Japan Pavilion at Expo 2020 Dubai. He also designed stage costumes for Beyoncé’s world tours in 2023 and 2025.
https://www.anrealage.com
BE@RBRICK Joins the "A to Z 26 Iconic Items" Project
Designer Kunihiko Morinaga and Sarah Andelman first met during the Spring/Summer 2016 "REFLECT" collection presentation at the Palais de Tokyo in Paris. Their relationship deepened through projects such as the 2019 LVMH Prize and the Autumn/Winter 2024-25 "OBJECT" collection, culminating in this collaboration, which marks exactly 10 years of partnership.
The name "JUST AN REAL AGE" combines "JUST AN" from Sarah Andelman’s "JUST AN IDEA" with the "REAL" and "AGE" from Anrealage. "JUST" implies "just a little," reflecting the concept of inserting a small amount of the extraordinary into everyday life.
This project aims to create a place in Tokyo where fashion, art, design, and everyday objects converge to spark new discoveries. The shop will feature a curated selection including the "A to Z 26 Iconic Items" developed with Sarah Andelman and curated by "JUST AN IDEA," alongside iconic Anrealage lines like their sphere-series garments—including the sphere shirt—and signature patchwork items.
"A to Z 26 Iconic Items" is a series where everyday tools, from A for Apple (a marble apple) to Z for Zester, are engraved with the Anrealage monogram, much like an alphabet picture book from childhood. It translates the aesthetic that defines Anrealage into familiar products, bringing a sense of surprise and humor to daily essentials.
Medicom Toy also participates in this project, presenting the "B" item: the BE@RBRICK GLOW™, a reinterpretation of a look from the Autumn/Winter 2025-26 "SCREEN" collection. It features a black pattern reminiscent of an LCD screen, glowing from within and shifting through various colors.
Additionally, for "V" as in Vinyl, the store will release a limited quantity of the record "SONGS FOR ANREALAGE," which contains two original soundtracks written by former Daft Punk member Thomas Bangalter for Anrealage runway shows.
The store will also display runway looks as installations. Featured pieces include the electronic paper look from the latest Spring/Summer 2027 "SKIN" collection, photochromic looks created using robotic arms, and LED garments that change patterns via programming. The walls, ceiling, and fixtures are equipped with LED walls produced by LED TOKYO. By projecting visuals across the entire space, the shop itself offers an experience where the interior "changes clothes." As the visuals shift, the scenery transforms, giving visitors the sensation of visiting a completely different space while standing in the exact same spot.
A new space crafted by Anrealage and Sarah Andelman. If you are curious, be sure to pay a visit.
【A to Z 26 Iconic Items curated by JUST AN IDEA】
*The items introduced here are a selection representing the project. Please check in-store for available items and stock status.
A: APPLE
A familiar red apple cast in marble and engraved with the Anrealage monogram. A sculpture-like object signaling the beginning of the alphabet.
Price｜8,580 yen (tax included)
B: BE@RBRICK GLOW™
BE@RBRICK GLOW™ created in collaboration with MEDICOM TOY. It reinterprets a look from the Anrealage "SCREEN" collection, featuring a black pattern resembling an LCD screen. It glows from within and changes into various colors.
Price｜TBA
C: CANDLE
A candle featuring the Anrealage monogram, handmade by Atelier Cera in Paris. As the small flames lined up along the top burn, it transforms into an evolving sculpture.
Price｜19,800 yen (tax included)
D: DICE
Black and white dice produced with FRESHTHINGS. The Anrealage monogram joins the familiar dots, adding a new symbol into the mix of play.
Price｜1,980 yen (tax included)
E: EYEWEAR
EYEVAN Tokyo Gallery’s limited-edition model, LEAVES. The ultra-thin polygonal rim and double bridge create a quiet precision. A light, flexible frame featuring a pure titanium front and beta-titanium temples. Comes with a resin glasses chain containing dried flowers.
Price｜63,800 yen (tax included)
F: FUROSHIKI
Each time it is folded or tied, the patchwork of colors takes on a new form. Printed using Kyocera’s sustainable FOREARTH inkjet printer, which uses almost zero water in the printing process. Each furoshiki features a unique pattern born from fabrics used in the 25 collections presented in Paris.
Price｜22,000 yen (tax included)
G: GLASS
KINTO’s KRONOS iced tea glass. Inside its transparent curves, the Anrealage monogram appears to float. A fresh perspective on a familiar object.
Price｜6,380 yen (tax included)
H: HANGER
An acrylic hanger with small flowers captured inside. It carries forward the concept of the Spring/Summer 2007 "INORI" (prayer) collection, designed to preserve fleeting moments for eternity.
Price｜31,900 yen (tax included)
I: INCENSE
hibi, born from the encounter between two traditional industries in Hyogo Prefecture: incense from Awaji Island and matches from Harima. Strike one like a match, and take a moment to breathe.
Price｜1,100 yen (tax included)
J: JEWELRY
Rounded letter charms created with EYEFUNNY. The alphabet becomes jewelry, a small glimmer dangling from a fine chain to be worn.
Price｜TBA
K: KENDAMA
Produced with Yamagata Kobo, a leading Japanese competition kendama manufacturer. A pale-colored body paired with a black tama (ball) featuring the Anrealage monogram.
Price｜6,380 yen (tax included)
L: LAMP
A lamp created with Asano Shoten, a Gifu-based lantern manufacturer founded in 1917. Traditional forms draped in a patchwork of vivid colors and patterns. 100 years of craftsmanship appearing in a new light.
Price｜88,000 yen (tax included)
M: MASU
A collaboration with Ohashi Ryoki, which has been making wooden measuring cups (masu) since 1950. The square masu is divided into two—light and dark—with the Anrealage monogram spanning the boundary between them.
Price｜7,480 yen (tax included)
N: NOTEPAD
A notepad made in Japan by Suzuki Seihonjo for Kakimori. To capture sudden ideas or sketches in progress. The next idea begins with a single line.
Price｜2,090 yen (tax included)
O: OMAMORI
An amulet (omamori) that appears white indoors but reveals colors when exposed to sunlight. A reminder of something that is always by your side, even when unseen.
Price｜4,400 yen (tax included)
P: PERFUME
FLORAIKU’s "Friday Night" adds an invisible presence to the alphabet. Light incense, vibrant pink pepper, and sandalwood. The suede notes craft the scent of a night about to begin.
Price｜129,800 yen (tax included)
Q: QUILT
An Anrealage patchwork quilt bedcover pieced together from fabrics used in the 25 collections presented in Paris. Each piece of fabric, all different in shape, is hand-stitched together.
Price｜660,000 yen (tax included)
R: RICE
1kg of Koshihikari rice from Toyama Prefecture. Rice, a staple of the daily table, becomes a member of the alphabet. Woven into the fabric of life, from kitchen to dining table.
Price｜2,640 yen (tax included)
S: SOCKS
White socks with black detailing and a lettering band. Adding a graphical accent to your daily attire.
Price｜4,180 yen (tax included)
T: TAPE
The alphabet runs along the roll of tape, meeting at the middle where A and Z encounter each other to form the Anrealage monogram.
Price｜2,200 yen (tax included)
U: UMBRELLA
A black umbrella created with Omori Shoten, a specialty umbrella shop founded in 1923. Features an Anrealage monogram and a handle made of resin enclosing floral motifs.
Price｜44,000 yen (tax included)
V: VINYL
Music produced by Thomas Bangalter for Anrealage becomes a vinyl record manufactured by The Vinyl Factory, moving from the runway to the turntable.
Price｜9,900 yen (tax included)
W: WATCH
A clock created with Danish studio LAWA DESIGN. No numbers, no second hand—just a circle of the alphabet and colors that change moment by moment.
Price｜59,400 yen (tax included)
X: X-RAY
A travel bag featuring a print of daily items as if seen through an X-ray. The items supposedly inside appear transparent, adding a playful touch to your travels.
Price｜24,200 yen (tax included)
Y: YOYO
A black yoyo by FRESHTHINGS. The alphabet circling the Anrealage monogram begins to move. A familiar toy gives the letters another spin.
Price｜4,180 yen (tax included)
Z: ZESTER
Rounding out the alphabet is a zester for the kitchen. The Anrealage monogram is added to the top of the surface, which is lined with fine holes.
Price｜5,280 yen (tax included)
JUST AN REAL AGE by JUST AN IDEA
Opened｜October 29, 2026 (Thu)
Address｜1F AR Bldg., 6-29-10 Jingumae, Shibuya-ku, Tokyo
Opening Hours｜13:00 - 20:00
Inquiries
ANREALAGE CO., LTD.
Tel. 03-6416-0096