"BE@RBRICK WORLD WIDE TOUR 3" to be held in Seoul, South Korea in October 2025

MEDICOM TOY

Held at The Hyundai Seoul from October 1 (Wed) to October 21 (Tue), 2025

"BE@RBRICK WORLD WIDE TOUR 3" will be held in Seoul, South Korea, the sixth city on its tour. Here, we introduce the event's overview and, for the first time, 11 new participating artists.

Text by SHINNO Kunihiko | Edit by TOMIYAMA Eizaburo

11 Artists Join for the First Time

The "BE@RBRICK WORLD WIDE TOUR" is a large-scale art event that tours various countries, exhibiting works designed with boundless creativity by top creators from around the world, using the approximately 700mm tall 1000% BE@RBRICK as a canvas. The first tour was held in six cities worldwide starting in 2004, and the second tour in four Asian cities starting in 2011.

The third iteration, "BE@RBRICK WORLD WIDE TOUR 3," began in December 2021 in Tokyo's Shibuya, the birthplace of BE@RBRICK. It subsequently visited Hong Kong (March 21–May 10, 2023), Bangkok (October 5–November 5, 2023), Shanghai (June 1–June 30, 2024), and Taipei (October 12–November 10, 2024), generating immense excitement and enthusiasm.

The sixth city on this tour is Seoul, South Korea. With no time difference and a flight of about two and a half hours from Tokyo, it is one of the most popular cities among Japanese visitors.

"BE@RBRICK WORLD WIDE TOUR 3 in Seoul" will be held from October 1 (Wed) to October 21 (Tue), 2025, at The Hyundai Seoul in Yeouido, South Korea, co-hosted by MEDICOM TOY and Move Interactive. Eleven new artists will participate, showcasing a total of 122 1000% BE@RBRICK pieces (event-exclusive merchandise will also be released soon, so please look forward to that). For event details, please visit the BE@RBRICK WORLD WIDE TOUR 3 in SeoulOfficial Websitewhich will be announced sequentially.

Eleven artists from around the world are joining for the first time. Let's introduce them.

August Vilella
An artist from Barcelona, Spain, based in Tokyo.
http://www.augustvilella.com
@august_vilella_art

Ben Baller
Founder and jewelry designer of "IF & CO.," a celebrity-favorite jewelry brand in the United States.
@benballer

Daehyun Sohn
A master of Korean mother-of-pearl lacquerware.
@sugok.official

Diamond Supply Co. (Nicky Diamonds)
Founder and designer of the American skateboard brand "Diamond Supply Co."
https://www.diamondsupplyco.com/
@nickydiamonds

HIZUME Nobuki Hizume
Active as a milliner in Paris. In 2019, he was awarded the MOF (Meilleur Ouvrier de France) as the only Japanese milliner.
https://hizume.com/

Hyundai Department Store (Heendy)
Occupation: Optimistic Adventurer (Heendy)
Base of Operations: Republic of Korea (Hyundai Department Store), Planet Westy / Earth (Heendy)
@heendy.life

Inchul Cha
A South Korean graphic designer, illustrator, and painter. His work spans a wide range of fields, including painting, advertising, crafts, digital art, and product design.
@inch_inch_inch

Ken Yashiki
An artist who arranges the "Kimekomi" technique and creates works using vintage clothing. He has exhibited widely both domestically and internationally, including at UNIQLO TOKYO, Isetan Shinjuku, and Wacoal Study Hall Kyoto in 2021.
@yashiki_ken

KIDILL (Hiroaki Sueyasu)
Draws inspiration from reading, daily life, conversations, and his surroundings. His concept is to create clothing that enhances the wearer's essence, proposing a style that incorporates classic tastes. He is the designer of the domestic brand KIDILL.
http://www.kidill.jp/

SAMBYPEN (Sedong Kim)
A contemporary artist based in Seoul, South Korea.
@sambypen

Teddy Sun Haruki Kiyama
Received gifted education in dance, ballet, and oil painting from a young age. After moving to the United States at 14, he earned a Bachelor of Fine Arts (BFA) from the University of the Arts in Philadelphia. He made his Broadway debut as the first Japanese performer in "The Illusionist." Currently active as a comprehensive artist, presenting oil paintings and digital art, and performing in popular musicals.
@teddysun.art

Event Commemorative BE@RBRICK

BE@RBRICK Ben Baller 100% & 400% / 1000%
Size | [100%] 70mm / [400%] 280mm / [1000%] 700mm *Photographed sample under supervision. Actual product may differ.
© Ben Baller
© BBDTC
©BenBaller Did The Chain
BE@RBRICK TM & ©︎ 2001-2025 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK Diamond Supply 100% & 400% / 1000%
Size | [100%] 70mm / [400%] 280mm / [1000%] 700mm
*Photographed sample under supervision. Actual product may differ.
Diamond Supply Co.
© Diamond
BE@RBRICK TM & ©︎ 2001-2025 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK Heendy 100%
Size | [100%] 70mm
*Photographed sample under supervision. Actual product may differ.
© Hyundai Department Store Co., Ltd.
BE@RBRICK TM & ©︎ 2001-2025 MEDICOM TOY CORPORATION. All rights reserved.

BE@RBRICK WORLD WIDE TOUR 3 in Seoul
Dates | October 1 (Wed) - October 21 (Tue), 2025
Hours | 10:30 - 20:00 (Mon-Thu) (Last admission 19:00) / 10:30 - 20:30 (Fri-Sun) (Last admission 19:00)
Venue | The Hyundai Seoul, ALT.1 6F
Location | ALT.1, 6F, The Hyundai Seoul, 108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea
Ticket Sales Schedule |
Advance VIP Tickets: August 27 (Wed) - September 5 (Fri)
Regular VIP Tickets: September 6 (Sat) - October 21 (Tue)
General Admission Tickets: September 6 (Sat) - October 21 (Tue)
Admission Fees |
VIP Tickets: Advance ₩63,000 / Regular ₩70,000
General Admission: ₩20,000
Middle & High School Students: ₩15,000
Children: ₩12,000
Senior Special Rate: ₩10,000 (For individuals aged 65 and above, and those with disabilities).
*October 1 (Wed) - October 2 (Thu) are exclusively for VIP ticket holders. General admission begins on October 3 (Fri) - October 21 (Tue).
*Children aged 6 and under are free when accompanied by an adult.
*For event details,Official Websiteplease visit.

Inquiries

MEDICOM TOY User Support
Tel. 03-3460-7555