Why Backpacks with High Design and Excellent PC Storage Are Hits | THULE
DESIGN / FEATURES
June 16, 2021

Why Backpacks with High Design and Excellent PC Storage Are Hits | THULE

THULE

Business Professionals Increasingly Carrying Laptops

While business-oriented products like suits have struggled amid the rise of remote work, an unexpected item is becoming a hit: slim backpacks designed for safely and easily carrying laptops. Among these, products from the Swedish brand THULE are reportedly seeing steady growth. Let's explore the reasons why.

Text & Edit by TOMIYAMA Eizaburo | Photographs by TANAKA Shungo

Nordic Design Sensibility and Robust Craftsmanship

Amidst lifestyle changes, including the stay-at-home demand spurred by the pandemic, new consumer behaviors are emerging. Among these are surprisingly successful products that one might not realize are hits until they're pointed out. A prime example is the strong sales of slim, stylish PC storage bags.
This is because people, particularly women, who previously didn't carry laptops often are now purchasing them for remote work. With flexible work arrangements allowing for tasks not just at home but also at local cafes or for one to two days a week in the office, the opportunities to carry laptops have increased.
Furthermore, as seen in the popularity of 'one-mile wear,' the increasing casualization of work attire has led more people to choose backpacks. Supporting these individuals are THULE's backpacks, developed for comfortable urban commuting.
Thule Lithos Backpack 20L
A modern backpack structured for commuting, campus use, and city exploration. The front flap features a magnetic closure for easy access, and opening the vertical zipper provides simple access to various accessory pockets. It includes a compartment for a 15.6-inch laptop and a pocket for a 10.1-inch tablet.
Price | ¥13,200
Dimensions | W28×H44×D23cm
Weight | 0.74kg

High Quality Control Forged Through Car Carrier Expertise

Beyond their lightweight design, a primary reason for their selection is their superior fundamental performance in safely transporting laptops. So, why do THULE bags boast high quality and excellent design? The company's history holds the key.
THULE is a long-established Swedish manufacturer founded in 1942. Sweden, a resource-rich industrial nation, is also a leading country with a thriving IT sector in recent years. Since launching its first roof-mounted ski rack in 1962, the company has grown into a global brand for car carriers that safely and easily transport various gear. For those who remember the ski boom of the 80s, THULE was the top brand for car carriers and an aspirational presence.
However, few people are aware that the company has developed travel luggage, strollers, and serious mountaineering backpacks over the past decade.
Why Backpacks with High Design and Excellent PC Storage Are Hits | THULE
THULE applies the rigorous testing and safety validation developed for its car carriers to all its products. Consequently, its quality control for laptop storage far exceeds ISO standards.
Furthermore, rather than adopting an apparel-like approach of releasing new products every season, they take an industrial product approach, dedicating about two years even for minor revisions. This results in highly refined designs that are not swayed by trends. This commitment is truly characteristic of Swedish craftsmanship. In fact, THULE products, regardless of category, have won numerous international 'Red Dot Design Awards.'
Thule Paramount Convertible Backpack 16L
This bag easily transforms from a backpack to a briefcase by tucking away the shoulder straps. It features two main compartments, with the PC storage section capable of protecting a 15.6-inch laptop and a 10.5-inch tablet. The main storage area offers numerous accessory pockets for smooth organization of various items. The material used is durable, water-repellent 420D nylon.
Price | ¥20,900
Dimensions | W27×H43×D24cm
Weight | 0.98kg

Active Environmental Initiatives

In recent years, THULE has also advanced its sustainability efforts, implementing the principles and ideas of the 'UN 2030 Agenda' for sustainable development. By adopting the bluesign® system, they operate under strict standards for energy efficiency, workplace safety, environmental protection, consumer protection, and the elimination of hazardous substances from the production process.
This high level of overall quality earns the support of discerning individuals across all ages and genders. Furthermore, THULE backpacks are being chosen as essential gear for remote work.
Thule Crossover 2 Backpack 20L
A durable everyday backpack that neatly stores and securely protects all your belongings during transit. The semi-hard molded front top pocket is ideal for storing delicate items like sunglasses. The PC compartment can protect a 14-inch laptop and a 10.1-inch tablet. The main compartment boasts excellent functionality with features like zippered mesh pockets and large slip pockets.
Price | ¥28,380
Dimensions | W31×H43×D19cm
Weight | 1.09kg
Thule Accent Backpack 28L
Equipped with a SafeZone pocket on the upper front, protected by semi-hard molded material. This allows for secure storage of valuables like smartphones and sunglasses, and the internal tray is removable. The PC compartment can protect a 14-inch PC / 15-inch MacBook® and a 10-inch tablet. Features a pass-through panel for securing to the handle of a rolling suitcase.
Price | ¥18,700
Dimensions | W31×H51×D26cm
Weight | 1.14kg
Inquiries

ZETT Customer Service Center
https://zett.jp/thule/

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