This Year's Theme is 'Candy Town' for Six Days! MEDICOM TOY EXHIBITION '24 Announced | MEDICOM TOY
DESIGN / FEATURES
June 24, 2024

This Year's Theme is 'Candy Town' for Six Days! MEDICOM TOY EXHIBITION '24 Announced | MEDICOM TOY

MEDICOM TOY

World Premiere of MEDICOM TOY's New Products

Launched in 2003 as an annual stage for announcing MEDICOM TOY's new products, the 'MEDICOM TOY EXHIBITION' marks its 22nd year. This year's event will be held for six days from Tuesday, July 23rd to Sunday, July 28th, 2024, at Space O, B3F of Omotesando Hills Main Building in Tokyo.

Text by SHINNO Kunihiko|Edit by TOMIYAMA Eizaburo

Free Admission, View the Exhibition Anytime

Since its founding in 1996, MEDICOM TOY has been planning and manufacturing character figures across a wide range of fields, including movies, TV, comics, and games, under the concept of 'Creating what we want.' In 2001, they released the block-type bear figure 'BE@RBRICK,' and have since produced diverse collaborations with artists, brands, companies, and characters worldwide.
The 'MEDICOM TOY EXHIBITION' began in 2003 as a platform to unveil MEDICOM TOY's new products. It has become a summer tradition, drawing global fans who anticipate a space to view, play with, and enjoy products created with the sole focus of 'Creating what we want,' unconstrained by genre or borders.
This year, inspired by the creativity, diversity, and joy of sweets, the exhibition unfolds in a pop and colorful, extraordinary 'Candy Town' theme. It will showcase an extensive collection of toys, including BE@RBRICK, MAFEX®, and UDF, alongside new items from MLE and FABRICK®.
Admission is free, and visitors can freely explore the exhibition at their leisure during the event dates. Additional attractions are also planned for attendees to enjoy.

Annual Archive Special Exhibition Features a Gathering of Sofubi

Beyond new product displays, the annual archive special exhibition is another highlight of this event.
First, we honor the artist NAGNAGNAG, who passed away suddenly on November 3rd last year, and who had been bringing surprise and emotion to the world through his work since releasing his first original sofubi, 'Biorhythm,' on August 15th, 2008. A special exhibition, 'NAGNAGNAG Archive Exhibition,' will be held within this exhibition to commemorate his achievements, following his collaborations with MEDICOM TOY on numerous works since 'BE@RBRICK SERIES 32' in 2016.
Furthermore, a curated selection of 'sofubi' from MEDICOM TOY's extensive past releases will be showcased. This special exhibition brings together a grand collection of beloved heroes and unique characters.
Experience a delightful course of toys, crafted with the secret recipe of 'Creating what we want,' aiming to bring moments of happiness into your daily life, just like sweets!
[MEDICOM TOY EXHIBITION '24 Commemorative Products]
Commemorative products will also be available this year. Here we introduce the items for sale at the venue (including lottery-sale items). Don't miss this chance to acquire these appealing products!
BE@RBRICK ROBERT INDIANA x fragmentdesign 100% & 400% / 1000%
A BE@RBRICK collaboration featuring American contemporary artist Robert Indiana and fragmentdesign is here. Inspired by 'ZERO,' a motif Indiana has presented since the 1960s as part of 'ONE Through ZERO (The Ten Numbers),' it comes in two colorways: WHITE and BLACK.
Size: Approx. 70mm / 280mm / 700mm tall each
Price: [100% & 400%] ¥17,600 (incl. tax) each / [1000%] ¥96,800 (incl. tax) each
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
© Morgan Art Foundation, LLC. Licensed by Artestar, New York.
BE@RBRICK NBA 100% & 400% / 1000%
Introducing a BE@RBRICK featuring an all-over print of NBA (National Basketball Association) team logos.
Size: Approx. 70mm / 280mm / 700mm tall each
Price: ¥16,500 (incl. tax) for [100% & 400%] / ¥63,800 (incl. tax) for [1000%]
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
©︎ 2024 NBA Properties, Inc. All rights reserved.
BE@RBRICK HxS ORANGE 400% / 1000%
The HxS (HIROTA SAIGANSHO) BE@RBRICK comes in an orange version in 400% and 1000% sizes. *This is a lottery-sale item.
Size: Approx. 280mm / 700mm tall each
Price: ¥33,000 (incl. tax) for [400%] / ¥110,000 (incl. tax) for [1000%]
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK KANSAI YAMAMOTO “TOKYO POP” 400% / 1000%
Created in 1971, 'TOKYO POP' was worn by DAVID BOWIE on his world tour and is an iconic costume symbolizing the connection between 'DAVID BOWIE = KANSAI YAMAMOTO.' This BE@RBRICK faithfully reproduces the 'TOKYO POP' costume (replica) held by the Kansai Yamamoto Office.
Size: Approx. 280mm / 700mm tall each
Price: ¥28,600 (incl. tax) for [400%] / ¥140,800 (incl. tax) for [1000%]
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
©︎ KANSAI SUPER STUDIO
BE@RBRICK IRON MAN MARK Ⅳ 100% & 400% / 1000%
BE@RBRICK IRON MAN MARK 43 100% & 400% / 1000%

From the 'Infinity Saga,' BE@RBRICKs of Iron Man Mark IV and Mark 43 are released in 100% & 400% and 1000% sizes respectively.
Size: Approx. 70mm / 280mm / 700mm tall each
Price: ¥17,600 (incl. tax) each for [100% & 400%] / ¥85,800 (incl. tax) each for [1000%]
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
©︎ 2024 MARVEL
15th Anniversary Helinox X BE@RBRICK 400%
Helinox, a popular outdoor furniture brand known for its innovative items using ultra-lightweight aluminum poles with excellent strength and flexibility, presents a BE@RBRICK made of aluminum alloy to commemorate its 15th anniversary. This is an ultra-limited product of only 50 pieces worldwide.
Size: Approx. 280mm tall each
Price: ¥572,000 (incl. tax)
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
©︎ 2024 Helinox
BE@RBRICK Karimoku Ichii Gashi 400%
A new addition to the Karimoku BE@RBRICK series features Ichii Gashi (Japanese evergreen oak), a tree known for its longevity and large size, often planted and cherished at shrines in Japan since ancient times.
Size: Approx. 280mm tall each
Price: ¥140,800 (incl. tax)
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
BE@RBRICK ROYAL SELANGOR IRON MAN MARK II 400%
Introducing Iron Man Mark II, crafted by ROYAL SELANGOR, the world's largest pewter manufacturer and a purveyor to the Malaysian Royal Family.
Size: Approx. 280mm tall each
Price: ¥272,800
BE@RBRICK TM & ©︎ 2001-2024 MEDICOM TOY CORPORATION. All rights reserved.
©︎ 2024 MARVEL
MEDICOM TOY EXHIBITION '24
Organizer: MEDICOM TOY Inc.
Dates: Tuesday, July 23, 2024 - Sunday, July 28, 2024 (Open daily)
Hours: 11:00 - 20:00 (Last admission 30 minutes before closing)
Venue: Space O [Omotesando Hills Main Building B3F], 4-12-10 Jingumae, Shibuya-ku, Tokyo
Admission Fee: Free
*You can visit the exhibition freely at your preferred time. Depending on the number of visitors, entry may be restricted.
*Purchases of commemorative products are limited to one item per person. Please note that availability may vary depending on stock on the day of your visit. We appreciate your understanding.
*Some commemorative products will be available for a limited time at select stores and MEDICOM TOY's official online stores after the event concludes, for those unable to attend. Details will be announced periodically on theMEDICOM TOY Official Blog.
Inquiries

[Regarding the Exhibition, Commemorative Products, and Admission]
MEDICOM TOY User Support
TEL: 03-3460-7555 (Weekdays 11:00-18:00)

[Regarding the Venue]
Omotesando Hills Event Venue
TEL: 03-3497-0360 *During event dates only

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