Peko-chan, Fujiya's beloved character, is eternally six years old and loves sweets. Debuting in 1950 as a store display figure for Fujiya, she has since become a familiar face to children across Japan, gracing the packaging of the company's long-selling candy, "Milky."

Now, "Milky" is set to be released as "MILKY THE CONVENI" through a collaboration with "THE CONVENI," a shop conceptualized around the convenience store. Directed by Hiroshi Fujiwara, THE CONVENI has consistently introduced new culture through unique, exclusive items. The anticipation for this collaboration is palpable.

To commemorate this, MEDICOM TOY is releasing related items. The "MILKY THE CONVENI PEKO BE@RBRICK 100% & 400%" and "MILKY THE CONVENI MILKY BE@RBRICK 100% & 400%" are the latest Fujiya BE@RBRICK creations, inspired by Peko-chan and Milky, respectively. Both feature the thunder mark of fragmentdesign, helmed by Hiroshi Fujiwara, and are available in two colorways: COLOR and BLACK.

MILKY THE CONVENI PEKO BE@RBRICK COLOR/BLACK 100% & 400% / MILKY THE CONVENI MILKY BE@RBRICK COLOR/BLACK 100% & 400%
Size: Approx. 70mm (100%) / 280mm (400%) each
Price: ¥15,000 (excluding tax) each
Release Date: Scheduled for January 2020
Distributor: Fujiya Co., Ltd.
Retailers: Fujiya online shop "Family Town (www.family-town.jp)", THE CONVENI, MEDICOM TOY direct stores and online stores

*Limited quantity product. Sales will end once stock is depleted.

(C) FUJIYA
BE@RBRICK TM & (C) 2001-2019 MEDICOM TOY CORPORATION. All rights reserved.

The "MILKY THE CONVENI Fujiya Soft Vinyl Collection Peko-chan" is a soft vinyl rendition of Peko-chan, rendered in polygons by fragmentdesign. While retaining the charm of Peko-chan sticking her tongue out, it offers a modern and fresh impression. This is also available in two colorways: COLOR and BLACK.

Peko-chan (eternally six years old) will celebrate her 70th anniversary in 2020. Why not revisit your childhood with the release of the "MILKY THE CONVENI" related items?

MILKY THE CONVENI Fujiya Soft Vinyl Collection Peko-chan COLOR/BLACK
Size: Approx. 215mm tall
Price: ¥15,000 (excluding tax) each
Release Date: Scheduled for January 2020
Distributor: Fujiya Co., Ltd.
Retailers: Fujiya online shop "Family Town (www.family-town.jp)", THE CONVENI, MEDICOM TOY direct stores and online stores

*Limited quantity product. Sales will end once stock is depleted.

(C) FUJIYA