Introducing a BE@RBRICK collaboration between Fujiya's mascot character Peko-chan and POTR (Porter), a brand developed by Yoshida & Co.

Fujiya, a venerable confectionery maker with over 100 years of history, was named in 1910 by its founder, Riemon Fujii, when he opened a small Western confectionery shop in Motomachi, Yokohama. The name, inspired by his surname 'Fujii' and Japan's iconic Mount Fuji, also embodies the aspiration and spirit of being 'unique and unparalleled – Fujii'.

Peko-chan, celebrating her 74th anniversary this year, debuted as a store display figure in 1950 and appeared on the Milky candy packaging the following year. She has since become a national icon, serving as a beloved mascot on store signs and promotional materials.

Yoshida & Co. was founded in 1935 by bag craftsman Kichizo Yoshida. Adhering to the motto 'Ichishin Ikkon' (one stitch, one soul), the company has consistently produced bags made in Japan, earning international acclaim for their superior quality.

Launched in 2021, POTR leverages Yoshida & Co.'s extensive manufacturing expertise cultivated over many years, positioning itself as a lifestyle-focused brand. Its guiding principle is the message, 'One Stitch for Life. – A single stitch connects people and their lives –'.

The 'BE@RBRICK POTR Peko-chan' features Peko-chan in her signature overalls adorned with the POTR logo, and a suit designed with the POTR monogram on navy fabric, accented with red piping. The costume is removable via zipper for the 400% and 1000% sizes. The 100% & 400% set includes two 100% models, one wearing the costume and one without.

This BE@RBRICK offers a chance to appreciate the fusion of Japan's proud craftsmanship with a character cherished by generations.

BE@RBRICK POTR Peko-chan 100% & 400% / 1000%
Sizes | Approx. 70mm / 280mm / 700mm each
Sales Method | Fujiya Official Online Shop "Family Town", MEDICOM TOY's directly managed stores and online shops, and select PORTER STORE andYoshida & Co. Official Online Storewill be available.
Release Date | Scheduled for release in June 2024
Price | [100% & 400%] ¥28,600 (incl. tax) / [1000%] ¥140,800 (incl. tax)
*Limited quantities available. Please forgive us if sold out.
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