Trip.com Group, a world-leading service provider with over 400 million members, has enlisted MEDICOM TOY's BE@RBRICK for its domestic China promotions. Collaborating with various Chinese cities, BE@RBRICK will be unveiled alongside pop-up shops and other events held in each location.
Trip.com is the global brand of Trip.com Group, an online travel agency boasting the world's largest network, with 1.4 million partner hotels in 200 countries and routes covering over 5,000 cities across 2 million flight paths. This project aims to further highlight China's charm through BE@RBRICK and invigorate the tourism and culture of each city, with Chengdu chosen as the starting point.

Chengdu, the capital of Sichuan Province in southwestern China, is an ancient city known for its stunning natural landscapes, authentic Sichuan cuisine, and as a habitat for pandas. It is home to the "Du Fu Thatched Cottage," the former residence of the Tang Dynasty poet Du Fu, famous for the line "The state overthrown, the mountains and rivers remain"; the "Wuhou Shrine," dedicated to the strategist Zhuge Liang (Kongming) and his lord Liu Bei, both familiar figures to Japanese people from the "Romance of the Three Kingdoms"; and the "Chengdu Research Base of Giant Panda Breeding," a conservation center where visitors can observe pandas in their natural habitat.

True to the collaboration, a BE@RBRICK inspired by Chengdu has already been unveiled.
The design is inspired by pandas and Chengdu's popular pastime of playing mahjong. It features eyes resembling the mahjong tile "suozi" (bamboo suit) and the character "Fa" (發) on the body. The vibrant green color evokes Chengdu's bamboo.

To commemorate the collaboration, a pop-up event will be held at Chengdu COSMO from March 2 (Saturday) to March 6 (Wednesday), 2024. This event will feature sales of the Chengdu BE@RBRICK and commemorative merchandise. Additionally, a fan event with MEDICOM TOY President and CEO Tatsuhiko Akashi is scheduled for March 6 (Wednesday).

Furthermore, W Chengdu will feature a special themed room to celebrate this collaboration, available for guests from March 7 (Thursday). Bookings can be made through Trip.com's China-focused app, Ctrip. Immerse yourself in Chengdu and enjoy the city to the fullest.

Trip.com × BE@RBRICK Pop-Up Event in Chengdu (Fācái Lǚdiàn)
Venue | Chengdu COSMO
Location | No. 6, Daye Road, Jinjiang District, Chengdu City, Sichuan Province, China
Period | March 2, 2024 (Saturday) - March 6, 2024 (Wednesday) (Open daily)
Hours | 10:00 - 22:00
Admission | Free