The name of the shop, "WEST," not only signifies a base in the west but also embodies Wonder, Entertainment, Surprise, and Theater – in other words, an "Entertainment Theater Filled with Wonder (a frenetic theater)."

As evidenced by the checkered carpet, primarily in purple and red, the store exudes a somewhat mysterious atmosphere, reminiscent of a bygone circus.

The symbolic figures are the shop's original characters: the General Manager of this theater, "ANDY JOKER," and the Shadow Manager, "TONY JOKER." Attention should also be paid to the lineup, which differs from previous directly managed stores, featuring BE@RBRICKs and T-shirts inspired by these two characters, as well as everyday items like notebooks and ballpoint pens.

Furthermore, customers who shop at "MEDICOM TOY WEST" can also enjoy fortune-telling with the Shadow Manager TONY JOKER's fortune machine. This is a custom version of Zoltar Speaks®, often found in American tourist spots and shopping malls.

Insert a coin, and TONY JOKER begins to speak, dispensing a card with a fortune. Incidentally, the fortune we received in the editorial department started with, "Your recent spending habits are not very wise," a card urging caution with money. This machine might be surprisingly accurate...

The store offers a wide range of MEDICOM TOY's current items, including not only BE@RBRICK 400% but also 1000% figures, as well as MAFEX, Sofubi, and UDF series. Additionally, there are plenty of closed-box toys that families and international tourists can easily purchase.

Located in the most heavily trafficked area of Shinsaibashi PARCO, directly connected to Shinsaibashi Station on the subway. If you're in the neighborhood, please stop by and enjoy some shopping.