Founded in June 1996 with the motto "Creating what we want," Medicom Toy began in Shibuya, Tokyo. Since then, it has become a globally beloved brand, known for its "artistic toys." Spearheaded by BE@RBRICK, the company has planned and manufactured character figures across a wide range of categories, including REAL ACTION HEROES, MAFEX, VCD, UDF, and Sofubi.

 

The newly released "MEDICOM TOY 30th ANNIVERSARY MANUAL VOLUME Ⅴ" is the latest installment in a series of special books published every five years, starting with the first "MEDICOM TOY MANUAL" in 2006, marking the company's 10th anniversary.

 

This volume comprehensively documents approximately 6,000 items released since 2021. It also includes interviews with prominent figures from various fields who collaborated on 30th-anniversary projects, along with the company's history, offering a wealth of content.

 

Thirty prominent individuals from diverse fields, reflecting the 30th anniversary, are featured in interviews. This impressive lineup includes Hiroshi Fujiwara, Jun Takahashi (UNDERCOVER), Masaaki Homma (mastermind JAPAN), Takahisa Masuda (NEWS), and SEKAI (EXILE/FANTASTICS). Also featured are Yosuke Kubozuka, Moyoco Anno & Hideaki Anno, and Katsuyuki Motohiro, director of the highly anticipated film "Bayside Shakedown: The Movie 3 - Final Edition" (scheduled for theatrical release on September 18, 2026). They share their connections with Medicom Toy and discuss their collaborative products.

 

Additionally, the book includes two special bonus tickets: an "Application Code for Priority Entry into Lottery Sales for Special Commemorative Products of the MEDICOM TOY 30th ANNIVERSARY EXHIBITION" and a "MEDICOM TOY OFFICIAL STORE Discount Coupon."

 

The "Application Code for Priority Entry into Lottery Sales for Special Commemorative Products of the MEDICOM TOY 30th ANNIVERSARY EXHIBITION" enhances the chances of winning in the lottery for special products at the "MEDICOM TOY 30th ANNIVERSARY EXHIBITION," held from Saturday, July 25 to Thursday, July 30, 2026, at Space O, B3F, Omotesando Hills Main Building in Tokyo.

 

The "MEDICOM TOY OFFICIAL STORE Discount Coupon" offers a discount on purchases at MEDICOM TOY TOKYO, Tokyo Skytree Town Solamachi Store, MEDICOM TOY NEXT, MEDICOM TOY WEST, and all Medicom Toy online stores, making it a valuable coupon.

 

This book is a must-have not only for Medicom Toy fans but also for anyone interested in pop culture that originates from Japan and resonates globally.

 

Interviewees (in Japanese syllabary order, titles omitted)

A BATHING APE®, Anne Valérie Dupond, NORIKO IRIYAMA / Brigitte Tanaka, GYAROMI, Hajime Sorayama, HAROSHI, Haruki Okuyama (Teddy Sun), HAYU, Hiroaki Sueyasu (KIDILL), Hiroshi Fujiwara, Hiroshi Kato (Karimoku Furniture), Hiroto Kōmoto, JJ Lin (SMG®), Jun Takahashi (UNDERCOVER), Katsuyuki Motohiro, Ken Tanishiki, Ken Yokomachi, Masaaki Homma (mastermind JAPAN), Masaki Sada (Bad Boys), Moyoco Anno & Hideaki Anno, Takashige Aoki, NAGNAGNAG, Nobuki Hizume (HIZUME), SEKAI (EXILE / FANTASTICS), SHELTERBANK, SHUN SUDO, Takahisa Masuda, Yasunari Miyazaki (GOD SELECTION XXX), Yosuke Kubozuka, Yuto Horigome