THE CONVENI, led by director Hiroshi Fujiwara, is broadcasting new culture from Ginza Sony Park B1. While the store, conceptualized as a convenience store, and its unique, exclusive items are always a topic of conversation, following the "BE@RBRICK THE CONVENI × fragmentdesign 400%" released in January, THE CONVENI × fragmentdesign presents R@BBRICK 400% and NY@BRICK 400%.

BE@RBRICK has been a long-selling product from Medicom Toy since its debut in 2001. Its companion, R@BBRICK, is a rabbit-shaped block-type figure born in 2015. The name is derived from RABBIT + BE@RBRICK, and its long ears are its trademark. Incidentally, fragmentdesign also handled the first artist model of R@BBRICK. NY@BRICK, a cat-shaped block-type figure, was born in 2016. As a new line released in response to passionate requests from cat lovers, it is an item that garners attention with every new announcement.

These collaboration models both feature memorial designs with the fragmentdesign logo on the chest and the THE CONVENI logo on the back. The simple black color accentuates the distinct body lines of each, undoubtedly making them even more endearing.