BE@RBRICK SOPH. 20th ANNIV. 100% & 400% | MEDICOM TOY
DESIGN / FEATURES
January 31, 2019

BE@RBRICK SOPH. 20th ANNIV. 100% & 400% | MEDICOM TOY


MEDICOM TOY


BE@RBRICK SOPH. 20th ANNIV. 100% & 400% Released to Commemorate 20th Anniversary


Text by SHINNO Kunihiko




Since its launch in the AW1998 season, SOPH., a menswear brand, has presented innovative collections based on the concept of "everyday wear for urban dwellers." The products, reflecting the unique perspectives and personal tastes of its representative, Hirofumi Kiyonaga, continue to lead Tokyo's fashion scene, including through F.C.Real Bristol, a brand conceptualized around a fictional football team, and uniform experiment, a collaboration with Hiroshi Fujiwara.

Last year, SOPH. celebrated its 20th anniversary and launched SOPH.20, which releases basic products featuring its symbolic logo online. The logo design and artwork were handled by Tom Hingston, known for his work with the British Bristol-based music unit Massive Attack. This initiative is available for a limited time for approximately one year, leading up to the 20th anniversary of the SOPH. Tokyo store in AW2019.

As part of the commemorative 20th-anniversary collection, a BE@RBRICK featuring the "SOPH.20" logo on the chest has been released. Its simple yet historically resonant presence is uniquely SOPH. Complete your wardrobe by adding this special set of 100% & 400% figures to your interior.

MEDICOM TOY


Each approximately 70mm (100%) / 280mm (400%) in height. Scheduled for release in February on the SOPH. online store (http://www.soph.net/soph.20th) for ¥12,960. Distributor: SOPH.
BE@RBRICK TM & ©︎ 2001-2019 MEDICOM TOY CORPORATION. All rights reserved.






Inquiries


SOPH. Online Store


http://www.soph.net/soph.20.html




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