DESIGN /
FEATURES
June 23, 2018
BE@RBRICK SHAREEF 100% & 400% | MEDICOM TOY
MEDICOM TOY
Celebrating the brand's 10th anniversary. Featuring motifs from its inception,
a BE@RBRICK boldly incorporating apples and Roman numerals.
Text by SHINNO Kunihiko
Because we wear them every day, we place the utmost importance on comfort, aiming to create items that evoke the joy of wearing clothes and the pleasure of coordinating them. By skillfully balancing ideas and techniques, we seek to generate new value that transforms the relationship between people and clothing into something deeper and more fulfilling.
SHAREEF, a brand that embodies a straightforward philosophy towards clothing while producing items of exceptional quality. Designer Jin Shimomura, after working as a pattern maker and in production management, became independent in August 2007. He held his first solo exhibition in 08A/W. Since then, this emerging domestic brand has captured the attention of young people with its unique patterns, cuts, and tasteful details.
To commemorate the brand's 10th anniversary, a collaborative BE@RBRICK from SHAREEF and MEDICOM TOY has arrived. It boldly features apples and Roman numerals, motifs SHAREEF has used since its inception. This unique model even incorporates a red apple object within its belly.
This is SHAREEF's first venture into creating figures. OPENERS sat down with designer Shimomura to discuss the brand and the BE@RBRICK SHAREEF 100% & 400%. We encourage you to read that interview as well.
Each approximately 70mm (100%) / 280mm (400%) in height. Scheduled for release on Saturday, June 30th, at the SHAREEF FLAGSHIP SHOP (9-5 Sarugaku-cho, Shibuya-ku, Tokyo, Showa Daikanyama Residence 107) and Medicom Toy's directly managed stores. Priced at ¥17,280 (tax included).
BE@RBRICK TM & © 2001-2018 MEDICOM TOY CORPORATION. All rights reserved.
Inquiries
Medicom Toy User Support
Tel. 03-3460-7555 Hours 11:00-18:00 (excluding Saturdays, Sundays, and holidays)

