DESIGN /
DIGITAL
March 30, 2015
Ag Ltd. Releases "Shibaful 4 Seasons," First in a Series Expressing Seasonal Changes Through Color
Ag Ltd. | AG LIMITED
New Colors: "Shibazakura" (Pink Moss) and "Aoshiba" (Green Grass)
First Release of "Shibaful 4 Seasons" Expressing the Changing Seasons
From "Shibaful," the mobile accessory brand by Ag Ltd. that captures the essence of lawn grass, comes "Shibaful 4 Seasons," a collection inspired by the changing colors of the seasons. The first two new colors will be released on April 8th (Wednesday) at the Ag Apartment Store (http://store.agltd.jp) and select Shibaful retailers nationwide.
Text by KAJII Makoto (OPENERS)
Dress Your iPhone in the Colors of Japan's Beautiful Seasonal Scenery
The "Shibaful 4 Seasons" series draws inspiration from "kasane," the layered color combinations of the twelve-robe court dress (junihitoe) worn by courtiers in the Heian period, who enjoyed harmonious color palettes suited to each season—spring for spring, summer for summer. This collection captures the spirit of those traditional Japanese aesthetics.
Honoring the four seasons that have profoundly shaped Japanese culture, the series expresses nature's transitions through original color palettes.
The first release in the series features "Shibazakura," a pink hue inspired by the small, cherry-blossom-like flowers that bloom from April to May, and "Aoshiba," a deep green representing the lush grass often mentioned as a summer kigo (seasonal word) in haiku. Pre-orders begin on the online store on Wednesday, April 1st, with the official release on Wednesday, April 8th.
Shibaful 4 Seasons "Shibazakura"
Shibaful 4 Seasons "Aoshiba"
Release Date | Wednesday, April 8, 2015
Price | ¥4,093 each
Compatible Models | iPhone 5/5s, iPhone 6
Materials | Polycarbonate (case), Nylon (pile)
http://agltd.jp/shibaful/