Focus on the Global Campaign 'MUJI to Relax' by teamLab | teamLab
DESIGN / DIGITAL
March 10, 2015

Focus on the Global Campaign 'MUJI to Relax' by teamLab | teamLab


teamLab
Sleep Support App Updated


Focus on the Global Campaign "MUJI to Relax" by teamLab


teamLab handled the global campaign "MUJI to Relax" (http://www.muji.com/jp/beadssofa/) for the "Fit-for-me sofa," which became a social media sensation as the "sofa that makes you useless." They produced the campaign video, campaign website, and the updated sleep support app "MUJI to Sleep" into "MUJI to Relax."

Text by KAJII Makoto (OPENERS)





"MUJI to Relax" App Automatically Generates Music Based on Heart Rate


"MUJI to Relax" is a Ryohin Keikaku campaign themed "Making what feels good into shape," which combines digital elements and products to offer users optimal relaxation.

The campaign site introduces various ways to use the "Fit-for-me sofa" using video, allowing users to enjoy footage of diverse usage scenarios.


MUJI to Relax | teamLab

MUJI to Relax | teamLab



App Also Compatible with Smartwatches


The "MUJI to Relax" app measures heart rate using the smartphone's flash and camera. It automatically generates relaxing music optimized for the user through an infinite combination of sounds based on the user's heart rate and time (Compatible devices: iOS 7 or later / Android 4.0.3 or later).

The operating procedure is: ① Put on headphones and launch the app. ② Tap the plus button in the upper left corner. ③ Measure heart rate with the camera and light to automatically generate music.

The app is also compatible with smartwatches, allowing real-time heart rate measurement and control of functions such as sound selection and stopping when used in conjunction with a smartwatch (Android app only; smartwatch compatibility is limited to models that can measure heart rate. *Smartwatch-compatible version of the app will be released soon).


MUJI to Relax | teamLab

MUJI to Relax | teamLab



App Information
MUJI to Relax

Release Date | Friday, February 27, 2015
Price | Free
How to Download |
[App Store] App Store > Health & Fitness > MUJI to Relax

https://itunes.apple.com/jp/app/muji-passport/id893570078


[Google Play] Google Play > Apps > Health & Fitness > MUJI to Relax

https://play.google.com/store/apps/details?id=net.muji.sleep.mujitosleep


Website Information
MUJI to Relax

Release Date | Friday, February 27, 2015
http://www.muji.com/jp/beadssofa/


Ryohin Keikaku
http://www.muji.net/


teamLab
http://www.team-lab.net/