Jawbone | Introducing UP MOVE, a simple-to-use activity tracker.
DESIGN / DIGITAL
December 26, 2014

Jawbone | Introducing UP MOVE, a simple-to-use activity tracker.


Jawbone
Supporting a More Active and Healthier Lifestyle with MotionX®


The Simple-to-Use Activity Tracker "UP MOVE"


From Jawbone, the American leader in wearable devices, comes the easy-to-operate new activity tracker, "UP MOVE." It is now available at Apple Stores and electronics retailers nationwide. The companion app for "UP MOVE" (UP by Jawbone) is compatible with iOS and Android and can be downloaded for free from the App Store and Google Play.



Text by KAJII Makoto (OPENERS)




Supporting Fitness and Weight Loss with Enjoyment



Jawbone's UP system supports a better life by approaching each user's sleep, exercise, and diet, and providing various insights. While OPENERS has introduced all previously released wearable devices, "UP MOVE" arrives as a simple tool to measure steps, activity, calories burned, and sleep.

Pressing the surface of "UP MOVE" illuminates its smooth, covered LED display, allowing users to check their progress towards their goals at a glance. Pressing the display once shows progress towards the daily step goal, twice shows the current time, and three times shows the previous night's sleep status.

Travis Bogard, Jawbone's VP of Product Management and Strategy, states, "UP MOVE is a fun, simple tool for tracking daily activity at an accessible price point. It will be an attractive option for those starting their fitness and weight loss journey. Like our UP and UP24 wristbands, UP MOVE offers best-in-class lifestyle and activity tracking features."


Jawbone

Jawbone



Become More Active with the UP App



With its built-in accelerometer, "UP MOVE" accurately measures daily steps regardless of where you walk or how you wear it. When worn during sleep, it accurately records sleep duration and quality.

Furthermore, when "UP MOVE" is linked with the UP app's guidance and insight system, "Smart Coach," it provides advice on necessary lifestyle changes, such as encouraging users to drink eight glasses of water a day or increase their steps by 2,500, and explaining how their choices in diet, sleep, and exercise impact their overall health.

According to Jawbone's statistics, users who form teams of three or more within the "UP Community," connecting users of Jawbone's first-generation wristbands "UP" and "UP24," increase their daily step count by an average of 1,000 steps (approximately 16 kilometers per month).


Jawbone

Jawbone



"UP MOVE" is crafted from durable anodized aluminum and comes in a vibrant range of five colors. It can be easily worn anywhere with the included clip, and the wrist strap, which combines with the main unit for wrist wear, is available in two types: standard and slim width. The wrist strap is useful for sleeping and other times.


Jawbone

Activity Tracker "UP MOVE"
Price | ¥6,480
Colors | (Tracker Body x Clip Color) Black Burst x Black, Blue Burst x Fog, Grape Rose x Purple, Ruby Rose x Red Punch, Slate Rose x Yellow
Set Includes | Pod-shaped tracking device, dedicated clip, replaceable battery




*Wrist straps for "UP MOVE" (available in standard and slim widths) sold separately.
The standard set (Onyx, Fog, Grape) and slim set (Onyx, Yellow, Ruby) are priced at ¥3,980 each.

Jawbone


https://jawbone.com/


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Jawbone Customer Support
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Mail: japansupport@jawbone.com