Rohto | Rohto Digi Eye eye drops that combat blue light damage.
Rohto | Rohto Pharmaceutical
Introducing eye drops for everyone navigating the digital age!
Rohto Digi-Eye for Blue Light Damage
Smartphones we can't put down, PCs essential for work, tablets, and even game consoles at home – LED displays emitting significant blue light are all around us. It's often discussed how excessive blue light exposure can disrupt our internal clock (circadian rhythm), leading to sleep disorders. Now, Rohto Pharmaceutical has released "Rohto Digi-Eye," eye drops designed to combat eye damage from blue light and other sources.
Text by KAJII Makoto (OPENERS)
Excessive Blue Light Affects the Entire Body
Blue light, a blue wavelength of around 380-495 nanometers emitted from LED screens of smartphones and computers, scatters easily in all directions. This is believed to cause glare and flickering, leading to eye strain. Furthermore, excessive blue light entering the eyes can accelerate eye fatigue and aging, potentially causing adverse effects throughout the entire body.
Rohto Digi-Eye focuses on eye strain, inflammation, and redness caused by blue light. It contains the maximum concentration of active ingredients, such as activated Vitamin B2 (flavin adenine dinucleotide sodium), to combat eye fatigue and inflammation. Its refreshing, cool sensation alleviates tired eyes.
Featuring "Hatsune Miku" as the Promotional Character!
Rohto Digi-Eye has appointed the virtual idol "Hatsune Miku," who has stepped out of the digital world, as its promotional character. The specially drawn collaboration original packaging is also a topic of conversation.
Additionally, an original new song for Hatsune Miku has been created for Rohto Digi-Eye, with details to be released soon. For more information, please visit (http://www.rohto.jp/digieye/).
Rohto Digi-Eye (Class 2 OTC Drug)
Price | ¥880 (excluding tax)
Volume | 12mL (Yellowish clear)
http://jp.rohto.com/digi-eye/