The Ultimate Medium Format Camera Adorned with the Prancing Horse

A collaboration model with Ferrari, this Hasselblad medium format camera is truly luxurious.

The collaboration came about when Hasselblad CEO Larry Hansen, himself a Ferrari owner, learned of a Ferrari equipped with a camera folder designed to hold a Hasselblad camera.

Since its release in 2011, it has been a topic of conversation among a select few enthusiasts due to its rarity.



The base camera is a model called the 'H4D-40'.
It features Ferrari's signature 'Rosso Fuoco' color scheme and the iconic prancing horse emblem on the side. Nominated for the 2013 German Design Award in the Lifestyle category, its design is undeniably beautiful.
This model, produced in a limited run of 499 units, comes with an HC80mm lens and is housed in a display box crafted from glass-top carbon fiber.
With a resolution of 40 megapixels, more than four times that of a typical digital camera, it boasts the high specifications characteristic of Hasselblad.

Daikanyama T-Site is exhibiting one precious demo unit until mid-July. It is available for purchase through the website below, but
we encourage you to see it in person and experience its overwhelming presence, unlike any ordinary camera.

Hasselblad x Ferrari H4D-40
Includes HC80mm lens & display box. Resolution: 40 megapixels (5478×7304pix). ISO sensitivity: 100-1600. Weight: 2290g (including lens, battery, CF). Manufacturer's 1-year warranty (Hasselblad Japan). Price: ¥2,856,000.

Daikanyama T-Site, Car Corner
17-5 Sarugaku-cho, Shibuya-ku, Tokyo
Tel. 03-3770-2525
http://tsite.jp/daikanyama/ec/tsutaya/140/28104/