When you order a Kindle Paperwhite, it arrives pre-registered to your Amazon account, displaying a personalized greeting with your name. This eliminates the need for troublesome setup or wired syncing. You can immediately download Kindle content and start reading. Furthermore, you can access the Kindle Store directly from your Kindle Paperwhite to purchase books using Amazon's recommendation features, customer reviews, and 1-Click ordering.

The advanced screen of the Kindle Paperwhite features a pixel density of 212ppi, offering 62% more pixels than previous Kindle models. This ensures readability regardless of text size and renders images with crisp clarity. Unlike LCD displays, it uses E Ink, which eliminates glare even in direct sunlight, allowing you to read comfortably anywhere.

The Kindle Store offers a rich selection of Japan's latest bestsellers. It features numerous popular new releases such as "Kōkoku Den" by Shūichi Imashiro and "Tsunagu" by Mizuki Tsujimura. Additionally, the store will offer exclusive early releases of 68 titles, including a special limited edition of Yūsuke Kishi's bestseller "From the New World," Marie Kondo's "The Life-Changing Magic of Tidying Up 2," which has been widely discussed on television, and the complete "Shinjuku Same" series by Arimasa Osawa.


In manga, popular works include the bestseller series "Thermae Romae" by Mari Yamazaki, "Magi" by Shinobu Ohtaka, and the "ONE PIECE" series by Eiichiro Oda, which has sold over 270 million copies worldwide. Exclusive advance reservations for the latest volume of the "Neon Genesis Evangelion" series (art by Yoshiyuki Sadamoto, © khara・GAINAX), scheduled for release on November 2nd (Friday), will also begin simultaneously with the Kindle Store's opening.


Amazon declares that the "Kindle Paperwhite is not just hardware, but a service." We look forward to this e-book reader revolutionizing our reading lives.