Design
March 6, 2015
Makoto Tanijiri | New Series | Part 1: Participating in the Milan Salone
Part 1: Participating in Milan Salone
Milan Salone—Those in the design industry are likely familiar with this, the annual grand festival that takes over the city of Milan. For years, a part of me always wished to participate, but I found myself unable to take action. Perhaps my strong desire reached them, because this year, I was entrusted with the Toshiba exhibition space at Milan Salone.
Text by Makoto Tanijiri (Suppose Design Office)
What Exactly Is Light?
I vividly recall that during last year's Design Tide, an interview was held on November 1, 2009. The formal commission came at the end of the year, followed by a presentation just a few weeks later. For someone as laid-back as myself, the project moved at a breathtaking pace.
Initially, Toshiba presented us with the challenge of creating new value for light by drawing out the latent potential of LED light sources. We then began to consider what we, as architects, could do in response.

The first question we asked ourselves was: What exactly is light? While we use the word, we have never seen or touched the form of light. Therefore, before considering what kind of space to create, we delved deeply into the nature of light itself.
The form of light, its distance, color, sound, sensation, and so on.
As a result, we arrived at the conclusion that we should create a space where people can feel and become aware of light, rather than us explaining it.
In terms of space, we proposed abstracting it to create an environment where only light could be perceived. By eliminating various other elements, we aimed to make light stand out and create a place where one could truly engage with it.
Perhaps, in a sense, nothingness itself becomes a form of strength.
Furthermore, as an element to help people experience light, we used "gas," a material beyond our direct control, to embody the form and color of light, bringing it as close as possible to its natural state.
Regarding the sound within the venue, similar to light, we considered what the sound environment should be. We designed a space where neither the sound nor the space itself made strong assertions, creating a state where the space and sound were intimately connected.
For the past few months, it has been a period of experimentation, with the collaboration of lighting designer Izumi Okayasu and technical advisor Shinichi Sakamoto from Graphica. We also received cooperation from sound engineer Seiichi Ono, which further enhanced the strength of the space.
Although we constantly see light in our daily lives, we hope this space allows people to reconfirm the beauty, richness, and emotion that light possesses. By connecting with the luminous scenes within each person's memories, we hope it becomes a place where the inherent beauty of light can be truly felt.

Fuori Salone 2010 in Milan
TOSHIBA NEW LIGHTING
— Challenging the creation of new light values
Toshiba will participate in the "Milan Salone," the world's largest design exhibition, held in Milan, Italy, for six days from April 14th to 19th. At a studio in the Tortona district of Milan, they will present a light installation titled "Lucèste: TOSHIBA NEW LIGHTING." This marks Toshiba's second consecutive year participating in the exhibition.
Toshiba Related Sites
http://www.toshiba.co.jp/lighting/jp/ad/milano.htm