TSUZUKU: Japan's Most Inconvenient Online Shop, 'Nippon Tenaraido' Opens
Design
December 11, 2014

TSUZUKU: Japan's Most Inconvenient Online Shop, 'Nippon Tenaraido' Opens


TSUZUKU | TSUZUKU

A webshop where you personally go to experience craftsmanship firsthand.


Japan's Most Inconvenient Online Shop: 'Nippon Tenaraido'



New experiences are always exciting.──Nippon Tenaraido, a curated online shop offering experiences in Japanese craftsmanship, operated by Tsuzuku LLC, has opened to much acclaim. (URL: http://www.tenaraito.jp)



Text by KAJII Makoto (OPENERS)



Cherish what matters: A website connecting makers and consumers.



Acquiring something precious means acquiring the process and story behind it. This, in turn, leads to cherishing and continuing to use that item.

Nippon Tenaraido is a new style of curated webshop that offers online information about 'craftsmanship experiences.' Users can visit the actual locations of Japanese manufacturing, participate in workshops, factory tours, or custom order processes, and take home not just the product, but also the experience and their own unique story.

Nippon Tenaraido | Online Shop 02



Nippon Tenaraido | Online Shop 03




Tsuzuku LLC, the operator, states, 'So that Japan's craftsmanship, local communities, and wonderful lifestyles can continue on,──we aim to connect consumers who wish to continue their own lifestyles with makers who continue to produce high-quality goods, by creating an environment where people can easily participate in high-quality 'craftsmanship experiences' from all over Japan.'

Nippon Tenaraido | Online Shop 06



Nippon Tenaraido | Online Shop 09




Offering Information on High-Quality Craftsmanship Experiences Nationwide


Nippon Tenaraido features experiences such as visiting Mino pottery studios and breweries with sake tasting, or natural material scarf dyeing with cherry blossoms in spring. It also shares valuable information about manufacturing across Japan and offers 'unfinished products that can be experienced at home' for those unable to visit in person, allowing everyone to experience Japanese craftsmanship.

Nippon Tenaraido
http://www.tenaraido.jp/
Facebook
http://www.facebook.com/tenaraido