Design
December 25, 2014
Francfranc | Two New Shops Open in Aoyama
Francfranc | FRANFRANC
Two Shops Open in Aoyama
This October, two new Francfranc stores will open one after another in Aoyama. One is the flagship store "L・A・G by Francfranc," specializing in furniture, and the other is "LOUNGE by Francfranc," which explores experimental ideas themed around "time, materials, and craftsmanship." Each will operate with its own distinct concept.
Text by SUGIURA Shu (OPENERS)
New System Makes Furniture Selection Easier
Aoyama Francfranc, popular as a flagship store since its opening in 2010.
L・A・G by Francfranc, which reopens with a refreshed look on Friday, October 12th, will not only offer a wide selection of Francfranc furniture but also enhance its furniture-specific services.
For example, there's the web application "MY ROOM COORDINATOR" (http://www.francfranc.com/myroom/), which allows users to simulate furniture arrangements using Francfranc's products. Users can create their room's floor plan online and then place Francfranc furniture within it to visualize the space. The 3D display makes it very easy to try out different furniture options. While this web application can be used on personal PCs, here at the store, it's integrated with a system that provides detailed advice from dedicated staff.
Additionally, the store features a dedicated plant shop, where specialized staff offer proposals for space coordination incorporating greenery, among other diverse services.
Furthermore, LOUNGE by Francfranc opened on Friday, October 5th, near the Gaienmae intersection, not far from L・A・G by Francfranc. Themed around "time, materials, and craftsmanship," it features items unavailable elsewhere, such as stylish Italian cardboard furniture making its Japan debut, and vintage furniture sourced from Northern Europe. The spacious two-floor interior is filled with a variety of furniture and雑貨 (zakka - miscellaneous goods), making it a delightful place to simply visit.
Both locations, despite being in prime Aoyama real estate, boast generous spaces and impressive offerings. They are sure to make furniture and雑貨 shopping in Aoyama even more enjoyable.
Both locations, despite being in prime Aoyama real estate, boast generous spaces and impressive offerings. They are sure to make furniture and雑貨 shopping in Aoyama even more enjoyable.
L・A・G by Francfranc
3-11-13 Minamiaoyama, Minato-ku, Tokyo
Opened October 12 (Fri)
Hours | 11:00–22:00
Tel. 03-5413-2511
LOUNGE by Francfranc
3-1-3 Minamiaoyama, Minato-ku, Tokyo
Hours | 11:00–22:00
Tel. 03-5785-2111

