Sealy Bed Showroom "ANNEX" Opens to Enhance Your Bedroom | SEALY
SEALY
A New Space for Enriched Bedrooms
Sealy Bed Showroom "ANNEX" Opens
ANNEX, an annex showroom space, has opened on the first floor of the Aoyama Sun Crest Building, home to the Tokyo showroom of Sealy, a bed and mattress brand with a global presence in over 30 countries.
Text by KAJII Makoto (OPENERS)
ANNEX Features Monthly Collaborations with Various Brands
The ANNEX showroom annex was conceived with the concept of "Multi-proposition," designed as a space to shine a spotlight on bedroom interiors from diverse perspectives and offer a wide range of suggestions.
The 21.76-tsubo space, featuring a full glass storefront, will host monthly collaborations with international interior brands focusing on fabrics and lighting, as well as experiential events designed to enrich time spent in the bedroom.
For its opening month in September, ANNEX is showcasing Sealy's new "Haute Couture" line. This line allows customers to select their preferred fabrics for the mattress cover, piping, and side panels, breaking the conventional notion of mattresses being solely white and enabling a personalized design.
In October, the space will be styled using fabrics from the British brand ROMO, followed by a collaboration with Danish lighting brand VERPAN in November, and Italian furniture brand arflex in December.

Sealy Japan
Showroom Annex "ANNEX"
1F Aoyama Sun Crest Bldg., 2-13-5 Kita-Aoyama, Minato-ku, Tokyo
Tel. 03-5413-6600
http://www.sealy-bed.co.jp/