Michael Kors Forms Partnership with F1 McLaren Honda
CAR / NEWS
July 1, 2016

Michael Kors Forms Partnership with F1 McLaren Honda


MICHAEL KORS


Forms Partnership with F1 McLaren Honda


Michael Kors has announced an official lifestyle partnership with F1 World Champions McLaren-Honda. The Michael Kors logo will now be displayed on the drivers' uniforms and the McLaren-Honda MP4-31. Additionally, a limited-edition men's leather jacket with a serial number will be released at the London Regent Street store.

Text by OPENERS





Limited Edition Men's Leather Jacket with Serial Number Released



On June 22nd, the global luxury lifestyle brand Michael Kors announced an official lifestyle partnership with F1 World Champions McLaren-Honda. Sharing common ground in "design" and "speed," this partnership allows both entities to clearly express and embody the fast-paced, jet-set lifestyle image they represent.


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McLaren-Honda MP4-31 with Michael Kors logo and driver Jenson Button ©Dave Benett/Getty Images for Michael Kors





John D. Idol, Chairman and Chief Executive Officer of Michael Kors, commented enthusiastically on this historic agreement: "Michael Kors and McLaren-Honda are pioneers in their respective industries. Therefore, McLaren-Honda is the most fitting partner for us in the F1 world. This partnership is a very exciting moment for us, and above all, it will lead to the growth of our men's lifestyle business."

F1 fans represent a new customer base for Michael Kors. Particularly in Europe, where F1 is popular, this is a valuable opportunity to introduce the Michael Kors brand. The legendary "McLaren-Honda" brand and its drivers are special representatives of the "Michael Kors Man" persona: sophisticated, an international achiever, and above all, living a fast-lane lifestyle, perfectly embodying the image of the man Michael Kors champions.

Ron Dennis, CEO of McLaren Group, stated: "We are delighted to partner with Michael Kors, a world-leading designer of luxury accessories and ready-to-wear. McLaren has been racing in F1 globally for 50 years. Michael Kors is also an international company, with stylish stores in major cities worldwide, including New York, Beverly Hills, and Tokyo. Brand fit is crucial. Together, we have built a reputation for being the 'Very Best' in our respective fields and strive for even greater heights. Together, we are 'Stronger'."

As official lifestyle partners, the Michael Kors logo will be featured on the drivers' uniforms and the McLaren-Honda MP4-31.


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©Dave Benett/Getty Images for Michael Kors





To celebrate this partnership, Michael Kors has also unveiled a limited-edition men's leather jacket. Available in a limited run of just 50 pieces on the men's floor of Michael Kors' new London flagship store on Regent Street, the jacket features the Michael Kors and McLaren logos, along with a serial number. This exceptionally rare item expresses the shared DNA of Michael Kors and McLaren – "style" and "speed," along with "energy," "sophistication," and "confidence" – in the form of a limited product. A jacket that exists only 50 times in the world is a must-have.


Inquiries


Michael Kors Japan


Tel.03-5772-4611


Michaelkors.jp