The Color of Freshly Made Guacamole

The "FIAT 500" continues to offer a fresh sensibility, with bold, pop-inspired body colors and collaborations like the "Gucci" model. The newly announced limited edition special model, the "500 GUACAMOLE," features interior and exterior colors painted in "Guacamole Green." "Guacamole" is a salsa sauce based on avocado, used in Mexican cuisine. True to its name, this car is characterized by a color reminiscent of freshly made avocado sauce.

The dashboard area is finished in a two-tone combination of this green and white. Based on the "500 1.2 POP," it comes standard with chrome-finished parts. It is also an eco-friendly model, achieving a fuel consumption of 19.2 km/l under the 10-15 mode standard. Production is limited to 150 units. The price is 1.99 million yen.

Additionally, dealerships nationwide will host the launch event "BUON APPETITO! FIAT FESTA" for two days on August 6th and 7th.

FIAT 500 GUACAMOLE
Body Dimensions | Length 3,545 x Width 1,625 x Height 1,515mm
Wheelbase | 2,300mm
Vehicle Weight | 990kg
Engine | 1.2-liter inline 4-cylinder SOHC 8-valve
Maximum Output | 51kW (69ps) / 5,500rpm
Maximum Torque | 102Nm (10.4kgm) / 3,000rpm
10-15 Mode Fuel Economy | 19.2km/ℓ
CO2 Emissions | 121g/km
Price | 1.99 million yen

BRAND HISTORY
Founded in 1899, Fiat initially stood for F.I.A.T., an acronym for "Società Anonima Fabbrica Italiana Automobili Torino" (Italian Automobile Manufacturing Company of Turin). In 1907, the company name was changed to the current "FIAT."

Fiat's core business has been the production of popular cars. In the 1930s, it introduced the 507 Balilla, followed by the 500 (Cinquecento) Topolino. This small car, named "little mouse," also featured in the Hollywood film "Roman Holiday" (released in 1953).

The acquisition of other Italian brands began in the 1960s. Autobianchi was brought under its umbrella in 1968, and in the same year, Fiat acquired 50 percent of Ferrari's shares. The following year, 1969, Lancia became a subsidiary. Ferrari was later fully acquired. Alfa Romeo was purchased in 1986, followed by Maserati in 1993. In 2009, Fiat acquired a 35 percent stake in Chrysler.