Since February of this year, FIAT has been engaged in social contribution activities through collaborations with NPOs and non-profit organizations worldwide, under the banner of "Share with FIAT." Currently, they partner with organizations such as "TABLE FOR TWO (TFT)," which aims to address obesity in developed countries and hunger in developing nations by donating 20 yen—equivalent to one school meal in a developing country—for every healthy set meal or food item purchased, and "Room to Read," which provides educational opportunities for children in developing countries by building schools and libraries. FIAT is actively pursuing these initiatives.

This charity event, held in collaboration with TFT, was themed "Let's gather, learn, and discuss electricity and nuclear power, which we took for granted until the accident at the Fukushima Daiichi Nuclear Power Plant. For Japan, for the world."

At the venue, Mr. Masahisa Kogure, representative of TFT, gave an opening address, and video messages were shared from Professor Toru Nakashizu of Tohoku University's Graduate School and Mr. Tetsunari Iida, Director of the Institute for Energy Economics and Financial Analysis. Attendees, enjoying wine in a cheerful atmosphere, discussed their thoughts on electricity, nuclear power, and future energy issues. Donations were also received from guests, with the collected funds to be used to support those affected by the disaster.

BRAND HISTORY
Founded in 1899, FIAT was initially an acronym for f.i.a.t., "Fabbrica Italiana Automobili Torino" (Italian Automobile Factory of Turin). In 1907, the company changed its name to the current FIAT.

FIAT's core business has been mass-produced cars. In the 1930s, they introduced the 507 Balilla, followed by the 500 (Cinquecento) Topolino. This small car, nicknamed "little mouse," also featured in the Hollywood film "Roman Holiday" (released in 1953).

FIAT began acquiring other Italian brands in the 1960s. In 1968, they brought Autobianchi under their umbrella and acquired 50 percent of Ferrari's shares in the same year. The following year, 1969, Lancia became a subsidiary. FIAT later acquired Ferrari outright. In 1986, they acquired Alfa Romeo, and in 1993, Maserati. In 2009, they acquired a 35 percent stake in Chrysler.