Donating a Portion of Sales Revenue

Fiat Group Automobiles Japan (FGAJ) announced on February 1, 2011, the launch of its social contribution program named "Share with Fiat." The initiative begins with support for three NPOs (non-profit organizations).

According to FGAJ, the support activities include the following:

Donating a portion of sales revenue

Launching a dedicated web platform to introduce the activities of each organization

Holding joint events

Lending Fiat 500 vehicles to support activities

"Fiat has always been an 'open' brand. I believe we have maintained a sense of unity with our customers through the 500. Sales in Japan are also strong, with momentum to reach 10,000 units by spring 2011. Therefore, it is natural for us to support people in need around the world. As a manufacturer, we want to express our gratitude and give back."

This was stated by Pontus Hegstrom, President and CEO of FGAJ, at a press conference held at the Fiat Cafe in Aoyama.

・TABLE FOR TWO international
This organization operates in university and company cafeterias with a theme of healthy eating. They are engaged in activities to use donations of 20 yen per meal to provide food for children in African countries.

・Japan Blind Football Association
This organization promotes blind football, which follows unique rules, to allow even visually impaired individuals to enjoy sports. They are engaged in activities aimed at fostering natural interaction between people with and without disabilities.

・Room to Read Japan

This organization focuses on literacy education for women and children in Asia and Africa. Through the creation of picture books written and edited in local languages, and support for building libraries and schools, they aim to correct social inequalities caused by illiteracy.

FGAJ and each NPO will hold various events throughout the year. With TABLE FOR TWO international, they will host a slow food event at Fiat Cafe. With the Japan Blind Football Association, they will hold the "Blind Football Club Championship" named "Fiat Calcio." With Room to Read Japan, events will be held at Fiat Cafe.

Furthermore, they will launch the dedicated web platform "Share with Fiat" website. Through this platform, they will actively introduce the activities of each organization.

"We want to spread the word to people who have not been involved before by utilizing social media such as Twitter, Facebook, and YouTube. What I want people to know is that the world today does not belong to us, but to our children. It is the job of us adults to temporarily borrow the world, improve its quality, and pass it on to our children. As a businesswoman and as a mother, I believe we should strive to create a better world, in big and small ways, through social contribution activities."

The Italian ambassador to Japan, Vincenzo Petrone, stated at the press conference, "Italians are the most numerous among volunteers working in Africa." He urged individuals to participate, noting that while these three organizations are actively supported by Japanese companies, government agencies, and universities, individual involvement is also highly encouraged. It is hoped that social contribution activities will expand more broadly in Japan. We wish for FGAJ's "Share with Fiat" to serve as one catalyst for this.

Share with Fiat
http://share.fiat-auto.co.jp