OPENERS

today

Feature | The New BMW Z4 Stimulates the Creator's Sense

CAR / FEATURES

March 19, 2015

Feature | The New BMW Z4 Stimulates the Creator's Sense

Chapter 1: BMW's New Model, the X6, Debuts

A BMW roadster that has always led the way. The new BMW Z4, inheriting that lineage, has arrived. Discover the appeal of this car, the first BMW roadster to feature a retractable hardtop.

(2009.04.23)

Chapter 2: Two Connoisseurs Discuss "Coupe-like" Fashion

Fashion Director Tomoki Yuza selects items from Isetan Shinjuku Men's Building that evoke the new BMW Z4. We've curated a lineup of "high-quality," "beautiful," and "sporty" items befitting the sophisticated design of the new BMW Z4.

(2009.04.23)

Chapter 3: The Inherited DNA of a Coupe

Shuya Okino (Kyoto Jazz Massive), a self-proclaimed car enthusiast, DJ, and Creative Director. Inspired by the refined form of the new BMW Z4, he has curated a selection of exquisite tunes, "i Mix for New BMW Z4," available for download on iTunes.

(2009.04.23)

New BMW Z4

As its keyword "Aesthetic" suggests, the beautiful design is the greatest feature of the new BMW Z4. Kazumi Kurigami, a master of advertising photography, captured its perfect form through his lens.

(2009.04.30)

Chapter 5: BMW Coupe Collection Report

While inheriting the lineage of past BMW roadsters, the new BMW Z4 is reborn as a completely new roadster. At Isetan Shinjuku Men's Building, you can experience its unparalleled beauty firsthand as Golden Week begins.

(2009.04.29)

Chapter 6: BMW Z4 Talk Show

On May 15th, a special event was held to commemorate the collaboration between Isetan Shinjuku Men's Building and the new BMW Z4. The event featured a special talk show with Roland Krüger, President of BMW Japan, and Masafumi Suzuki, Editor-in-Chief of ENGINE magazine.

(2009.05.20)

Photo Gallery Photo Gallery