Like a Rare Gem

Not long ago, Bottega Veneta was named the number one luxury brand, surpassing many venerable houses.

And don't dismiss this as merely a survey among America's affluent. The individuals surveyed are those who have earned their status through their own efforts—in other words, a breed that "doesn't spend money on things without value."

The representative from Luxury Institute, the American research firm that compiled this survey, states, "They do not wish to be seen as ostentatious." Furthermore, a significant number of women among them feel that "among homogenized brands, Bottega Veneta feels like a rare gem." They see it as "something with lasting value, not an "IT" bag that changes with the season."

Bottega Veneta 2008 Autumn Winter Collection

An Accumulation of Craftsmanship

Bottega Veneta's "lasting value" owes much to the quality of its handcrafted work. However, that alone would merely be an accumulation of craftsmanship, perhaps not significantly different from other brands. What elevates it to the pinnacle of luxury brands is the talent of its Creative Director, Tomas Maier.

Founded in 1966 in Vicenza, Italy, Bottega Veneta's leather goods, rooted in the tradition built by its skilled artisans, have long been objects of desire for those who appreciate luxury.

GucciSince coming under the Gucci Group, designer Tomas Maier has served as Creative Director, expanding the collection's scope to ready-to-wear, home items, fine jewelry, and even furniture.

Bottega Veneta 2008 Autumn Winter Collection

Luxury in the Realm of "Surplus"

Bottega Veneta's ready-to-wear is highly regarded even among fashion insiders. A key look from its Autumn/Winter season, particularly noticeable in the menswear, is a series of sportswear pieces incorporating elements of workwear uniforms—cool design and a sense of unity.

However, these are not "uniforms" for playing sports. Crafted from carefully selected materials and featuring meticulously calculated silhouettes, they are, of course, elegantly finished.

Sporty and elegant—this isBMWlike BMW's new coupe, a luxury that transcends the "practical" and enters the realm of "surplus."

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Exhibition
Dates | 2008.7.15 Tue → 27 Sun
Special Exhibition | New X6 xDrive35i, 650i Coupe, 335i Coupe, Z4 Coupe, 635CSi
Venue | Tokyo Midtown 1F Canopy Square / Galleria B1F Atrium

Talkshow
Date & Time | 2008.7.19 Sat 17:00 → 17:45
Location | Tokyo Midtown Galleria B1F Atrium
Admission to all events is free.