MAYBACH Zeppelin | The Pinnacle of Maybach
MAYBACH Zeppelin
The Pinnacle of Maybach
Daimler unveiled the limited edition Maybach Zeppelin at the Geneva International Motor Show.
Text by Giraffe
The Ultimate Luxury Saloon
This model inherits the name of a legendary car that gained worldwide fame in the 1930s and has been developed as the ultimate luxury saloon, positioned at the pinnacle of modern Maybach.
The base models are the standard-wheelbase "57S" and the long-wheelbase "62S." The powertrain is the same 6.0-liter V12 twin-turbo found in the base cars, but with tuning, it achieves a maximum output of 640 ps (an increase of 28 ps) and a maximum torque of 102 kgm.
Exterior features include a two-tone body color with a bright accent on the shoulder line. While "Rocky Mountain Light Brown" is available as a dedicated color, a wide range of body colors are offered, similar to current Maybachs. Other visual distinctions from the base models include newly designed 20-inch alloy wheels with a chrome shadow finish, dedicated tailpipes, dark red rear combination lamps, Zeppelin ornaments on the front hood, and redesigned door mirrors with integrated turn signals to reduce wind noise.
A Limited Production of Just 100 Units
The interior is largely customizable, but for the Zeppelin, it features top-grade California Beige leather seats with black piping. The seat cushions and backrests are finished with a diamond quilt pattern, creating an interior atmosphere befitting the exclusive name of Zeppelin.
For the 62 grade, an optional partition screen is available to separate the front and rear cabin spaces, ensuring complete privacy. Another notable interior feature is the optional perfume atomizer, which can spray fragrance into the cabin. This world-first function, installed in the rear of the front center console, uses a plexiglass spherical vial called a "sphere" to diffuse the perfume into the cabin for 10 to 12 seconds at the touch of a button.
Two types of fragrances, created by perfumers from the top manufacturer Givaudan of Switzerland, are available, along with custom scents for individual owners. Three hand-blown spheres, crafted by a renowned glass artist, are also offered. Operation is possible from both the driver's seat and the rear seats; however, for the 62 grade equipped with the partition screen, operation is limited to the rear seats only.
Prices in Germany are €406,000 (approximately ¥46.85 million) for the 57 grade and €473,200 (approximately ¥54.60 million) for the 62 grade. Orders began on March 3rd, with a limited production run of just 100 units. Deliveries are scheduled to commence in September.
BRAND HISTORY
From the 1920s until World War II, for about 20 years, the German ultra-luxury car manufacturer MAYBACH produced around 1,800 luxury saloons, exemplified by the "Zeppelin." It was in 2002 that a model bearing its name reappeared before us. The brand's revival was spearheaded by Daimler, a company with deep ties to Maybach.
In the late 19th century, during the era when Gottlieb Daimler was intensely focused on developing the gasoline automobile, Wilhelm Maybach supported him as an engineer. While often overshadowed by Gottlieb and Karl Benz, it is no exaggeration to say that the history of Daimler-Benz and the automobile would not have begun without Wilhelm. In fact, some have lauded Wilhelm as the "king of design."
Wilhelm left Daimler in 1908 to establish his own engine development company. His company also produced the engines for the famous German airship, the Zeppelin. After World War I, Wilhelm's son, Karl Maybach, founded an automobile manufacturer – the Maybach in question. Post-war, the company supplied diesel engines for ships and railways, but upon Karl's retirement, Daimler-Benz acquired the majority of its shares, bringing it under its umbrella.
In tribute to this glorious history, Maybach is being developed as a luxury brand that surpasses Mercedes. Currently, the lineup includes the "57" and "62," along with their high-performance variants, the "57S" and "62S."

