What Comes After Deodorant?

Deodorant, essential for eliminating body and clothing odor year-round, has become commonplace. While unscented products once dominated, scented options are now selling better. For both men and women, the fusion of "light fragrance and deodorant" is popular. This led us to develop "Fabric Shower," a fabric deodorant spray that also offers a pleasant scent, under my supervision for "Risingwave Villa." It was relaunched on February 28th with enhanced deodorizing power.

Fabric Shower is formulated with deodorizing ingredients like persimmon tannin and silver ions. Its trigger-type spray covers a wide area, making it suitable for suits and other clothing, as well as sofas and car seats.

The Myth of Odorlessness is Over

Suits can't be washed frequently, so after wearing one for a day, maintenance with a spray like this allows for effective rotation. Eliminating odor is paramount, but adding a pleasant scent is also important. For those who don't wear perfume but desire a nice fragrance, items that offer a subtle scent are now essential.

As Fabric Shower is derived from perfume, it naturally disinfects and deodorizes, eliminating unpleasant odors while allowing you to enjoy a perfume-like scent. Odor is a personal matter, and it's difficult to point out. If you're unaware of an odor that might be bothering those around you, make good use of these items to subtly impart a refined fragrance.

The Global Fragrance Trend is "Oriental"

Oriental, this year's fragrance trend, represents scents from the East as perceived by Europe. They are exotic, rich, and offer a substantial presence. While challenging for Japanese people, they are interesting to explore.

Particularly recommended are "OUD" by GUCCI, released last December, and "SHISUR" by MOLTON BROWN and "the one" by DOLCE & GABBANA, both launched in January.

Gucci's Oud is a sophisticated blend of 100% natural oils extracted from trees grown in fertile lands, a signature Gucci approach to oud fragrance. The sensual scent, a harmony of high-quality oud oil and feminine floral notes, can be enjoyed by anyone.

Molton Brown's Shisur is inspired by the mysterious Arabian city of Shisur, layering spicy, exotic saffron, frankincense, and oud. It's a woody fragrance that evokes the Arabian world.

Dolce & Gabbana's "The One for Men Eau de Toilette Collector's Edition" is an oriental spicy fragrance, a limited edition from the series featuring a deep brown bottle with an embossed gold coin.

To wear heavy, substantial scents like oriental fragrances smartly, apply them to the upper body, perhaps over the shoulder towards the back, or below the waist. A subtle lingering scent at the waist, behind the knees, or on the ankles is considered stylish.

RISING WAVE VILLA
Fabric Deodorant Spray "Fabric Shower"
Price/Volume: ¥1,836 [250mL]
(Light Blue / Sunset Pink / Solid Blue)
FITS CORPORATION
Tel. 03-6892-1332
http://risingwave.jp/list/risingwave_villa

MOLTON BROWN
SHISUR
Price/Volume: ¥19,440 [50mL]
Molton Brown Japan
Tel. 03-3660-7996
http://www.moltonbrown.co.jp

GUCCI
OUD Eau de Parfum
Price/Volume: ¥15,228 [50mL], ¥20,412 [75mL]
Bluebell Japan Inc., Fragrance & Cosmetics Division
Tel. 03-5413-1086
http://cafedesparfums.jp/

DOLCE & GABBANA
THE ONE FOR MEN EAU DE TOILETTE COLLECTOR'S EDITION
Price/Volume: ¥9,720 [50mL]
Bluebell Japan Inc., Fragrance & Cosmetics Division
Tel. 03-5413-1086
http://cafedesparfums.jp/

Gaku Fujimura
"Men's Beauty Research Institute (DANBIKEN)"
http://danbiken.net/