SINN PURETE introduces its first-ever shampoo and treatment set in February 2024. The collection allows for scent layering from the signature perfume series while delivering tangible results for damaged hair, quickly becoming a topic of conversation.

Since its launch, the collection has been featured in numerous media outlets and by influencers, leading to frequent sell-outs. Following the "Too Good Multi-Benefit Oil," which received multiple Best Cosmetics awards for the latter half of 2023 and the full year, SINN PURETE has released its first shampoo and treatment set in the hair care category.

Developed with input from hair salon professionals, the "Mindful Shampoo & Treatment" features a formula that provides comprehensive care for hair damage while washing. It also achieves skincare quality, gentle on both the scalp where hair grows and the hands during washing. The set incorporates three scents from the Signature Perfume Series, launched in November 2023, into both the shampoo and treatment, allowing for enjoyable scent layering with each use.

When the mind is healthy, hair feels lustrous; stress can lead to a loss of hair volume. The state of the mind, hair, and scalp are intimately connected. The "Mindful Shampoo & Treatment" addresses these interconnected aspects to guide hair towards luster and resilience, not just now, but for the future.

For hair, it employs a unique "Hair Build-Up Formula" that targets firmness, resilience, frizz, unruliness, and shine. A nano-water film*1 reinforces cuticle adhesion while washing, controlling frizz and achieving manageability and moisture. Furthermore, NanoRepair™*2 and Quick Repair*3 provide repair effects for both internal and external hair damage.

*1 Palmitoyl Dipeptide-18 *2 Gamma-Docosalactone, Phytosterols. NanoRepair is a registered trademark of NOF Corporation. *3 Sodium Lauroyl Glutamate Diw-2-Phytosteryl Ester

For scalp care, it focuses on hair matrix cells and is luxuriously formulated with skincare-inspired beauty ingredients, including "Juventide®*4," a starfish extract that has garnered attention in SINN PURETE's skincare line. Additionally, it addresses scalp stress caused by UV rays with LipoFullerene*5 and Dipotassium Glycyrrhizate, along with Botanical CPX*6, to support healthy hair growth.

*4 Saponins, Seawater, Glycerin *5 Fullerene, Squalane *6 Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Cucumis Sativus (Cucumber) Fruit Extract, Salvia Officinalis (Sage) Leaf Extract, Rosa Damascena Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract

As a mental stimulant, it uses scents common to the Signature Perfume Series, developed based on brainwave analysis evidence to awaken the subconscious. These scents, evoking various emotions such as love, happiness, and tranquility, dispel anxiety and instill confidence.

The lineup includes one type of shampoo and two types of treatment, selectable based on hair type.
Ingredients are carefully selected based on a unique aesthetic sensibility, focusing on components that provide necessary moisture and shine, fitting any occasion without being bound by fleeting trends.

[Shampoo - 1 Type]
Cares for the scalp while washing and repairs hair from within. For moisturized hair with a smooth texture.
In addition to caring for existing hair damage, it actively nurtures the scalp environment for hair growth with a skincare-inspired approach. The "Hair Build-Up Formula" addresses firmness, resilience, frizz, unruliness, and shine, achieving a smooth, manageable finish.

[Treatment - 2 Types]
Balances hair's water condition and envelops you in fragrance.
Botanical silicone*7 and vegan keratin*8 repair hair, while a nano-water film*1 provides a coating. The captivating scent makes even the air around you feel beautiful.
*7 Zein (formulated in Smooth) *8 Hydrolyzed Pea Protein (formulated in Moisture)

[Free From]
Parabens, Petroleum-derived Mineral Oils, Synthetic Dyes, Sulfates, Microplastics

This new shampoo and treatment set, with its stylish bottles, not only addresses hair and scalp condition but also appeals to the senses with its fragrance, leading to unexpected beauty with every use.

Mindful Shampoo
Volume | 480mL
Price | ¥3,630 (incl. tax)

Mindful Treatment (Smooth / Moisture)
Volume | 480g each
Price | ¥3,630 (incl. tax) each

Refill Pouch
Volume | 400mL each
Price | ¥2,880 (incl. tax) each
Scheduled for Spring 2024 Release