A Makeup Artist with Overwhelming Support on YouTube

Lisa Eldridge is a makeup artist of astonishing talent, expressing a profoundly contemporary sensibility through her advanced techniques. Constantly sought after by the world's leading photographers, from Solve Sundsbo to Mert & Marcus, and by top global magazines and luxury fashion brands, she is an indispensable figure in the current makeup world.

Simultaneously, Lisa has become one of the first individuals to break free from the exclusive realm of makeup artistry and gain widespread admiration and trust from women worldwide. This journey began with her blog, launched in 2009. On New Year's Day of that year, she started the blog as a medium to break down genre barriers, moving beyond the conventional descriptive and prescriptive approach.

It commenced when she, as a makeup artist, appeared without makeup and generously shared practical, humorous tips for concealing the traces left by a late-night New Year's Eve party. By teaching simple makeup techniques that could be achieved in just a few minutes, she conveyed how to enrich one's spirit through makeup, rather than focusing on trends or seasonal colors. Today, each new video she uploads to YouTube garners over a million views.

Creating Beautiful Styles Beyond Mere Makeup Products

This month, Lisa Eldridge was appointed as Lancôme's Creative Director of Makeup, aligning with the brand's pursuit of "French chic." This position, vacant since Aaron de Mey's tenure from 2008 to 2011, sees her welcomed with great anticipation.

Moving forward, Lisa will not only craft collections and concepts that perfectly align with the "French chic" she shares with Lancôme but will also be involved in product development. Furthermore, she will devise application techniques and tutorials. Guided by principles such as "Choose between eye makeup or lip makeup," "Buy products that brighten your complexion after testing them in natural light," and "Above all, a beautiful skin tone is paramount," she aims to simplify women's lives and transform makeup from a constraint into something more liberating and comfortable.

Françoise Lehmann, President of Lancôme International, commented: "The partnership between Lisa and Lancôme was instantly obvious. We share the same values and aspirations: to give women the key to a more intimate and profound sense of beauty, one that goes beyond superficial attractiveness. We want to offer an ambitious and influential style of beauty, distinct from a purely materialistic vision of femininity."

Lisa Eldridge added: "I am incredibly honored to be appointed Creative Director of Makeup for Lancôme, a brand with such a magnificent heritage, impeccable style, and true perfection. I am very excited to create new collections, colors, and products in the completely new Parisian makeup atelier we are currently planning. We are also planning wonderful online content. This is an extremely exciting adventure."

Lancôme Tel. 03-6911-8151 http://www.lancome.jp/