AVON introduces a new serum that targets bothersome “expression lines” on the forehead, around the eyes, and mouth. Launching November 19 (Wednesday). While dryness and aging contribute to wrinkles, the primary cause is habitual facial expressions. As we age, skin loses its elasticity, making it harder to bounce back. Repeatedly making the same expressions dozens or hundreds of times a day can etch lines into the skin like a form of memory. Enter “Mission Line Smoother.” This serum leads areas prone to showing age, such as the forehead, eyes, and mouth, to a firm, youthful appearance. Its Click-Lift ingredient forms a tightening film immediately after application, providing a sense of firmness, while the Amakusa Leaf Extract works at the root of wrinkles for plump, shadow-free skin. With excellent high-moisture and high-water retention, it maintains skin elasticity and ensures smooth skin that lasts.

Mission Line Smoother [30g] ¥7,400 (excl. tax) AVON Products 0120-100-201 http://shop.avon.co.jp