BEAUTY /
NEWS
February 26, 2015
POLA: A Hybrid Whitening Serum Born from Cutting-Edge Research
POLA
The Truth About Skin Tone Deterioration with Age: "Aging Cloudiness"
A Hybrid Whitening Serum Born from Cutting-Edge Research
The latest addition to POLA's prestigious whitening line, "White Shot," is an advanced serum that targets both melanin cloudiness and glycation caused by aging. This hybrid whitening serum simultaneously addresses melanin and aging, revealing skin that radiates clarity from deep within.
Text by SOMEYA Harumi
New Compound Ingredient "Lucinol" Approaches Melanin Cloudiness®Formulated with CX
POLA's whitening line, "White Shot," which continuously evolves through cutting-edge research, now focuses on "melanin cloudiness" caused by the overproduction of melanin. If your skin tone seems off despite diligent sun protection, or your entire face appears darker as if covered in spots, it's likely due to "aging cloudiness"—the deterioration of skin tone with age. POLA has identified ADM, an activator of melanocytes, as a key factor.
The influence of ADM, which enlarges melanocytes and causes widespread melanin dispersion, increases with age. Left untreated, melanin accumulates, and aging cloudiness progresses. Furthermore, the brownish hue caused by the glycation of collagen with age is also a contributor to aging cloudiness. POLA's goal was therefore to combat both melanocyte enlargement and glycation. Through advanced formulation technology, they have created the hybrid whitening serum, "White Shot CX."
White Shot CX contains the original moisturizing ingredient "YAC Extract," which targets glycation, along with the new compound ingredient "Lucinol®CX" that addresses the overproduction of melanin causing melanin cloudiness. Additionally, it employs the proprietary "Twin Delivery Formula," developed to effectively deliver these whitening and beauty ingredients into the skin, further enhancing the power of its hybrid whitening.

Its rich yet refreshing texture absorbs instantly. While leaving the skin feeling smooth, it deeply hydrates the inner layers, and with continued use, restores transparency and brightness.
<Whitening Serum>
White Shot CX
Quasi-drug
Price | ¥15,750
Volume | 25mL
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0120-117-111
www.pola.co.jp