Three Floors Packed with SHISEIDO's Latest Beauty Offerings

『SHISEIDO THE GINZA』 offers increasingly personal and profound beauty content as you ascend from the 1st floor's "BEAUTY MARCHE" to the 2nd and 3rd floors.

The floor concepts are "Encounter" on the 1st floor, "Discovery" on the 2nd, and "Exploration" on the 3rd, condensing the joy of freely finding what suits you.

The 1st floor's "BEAUTY MARCHE" is a true "market" where SHISEIDO's cosmetics and brands gather, offering an exciting shopping experience. Displayed by item and usage across brands, it's easy to find what you're looking for, and you might even discover unexpected brands. In the back of the store are four intimate rooms, each encapsulating the world of a popular brand.

The 2nd floor is divided into four sections: "BIHADA LOUNGE," offering a lineup of cosmetics to create the ultimate "skin," from skincare to base makeup; "DRESSING TABLE," a paid powder room with time-based free drinks where you can try the latest cosmetics; "BEAUTY BOOST BAR," for speedy transformations including point makeup, full makeup, and hairstyling; and "SHISEIDO PHOTO STUDIO," a photo studio where you can easily experience SHISEIDO's accumulated photography techniques.

The 3rd floor offers "PERSONAL BEAUTY SESSION," where knowledgeable counselors use the latest analysis equipment to accurately identify beauty concerns and provide consultations, and "ESPACE CLÉ DE PEAU BEAUTÉ," a special service where you can experience the intelligence and elegance of SHISEIDO's premium brand Clé de Peau Beauté, offering cosmetic selection, consultations, and even facial and body treatments.