BEAUTY /
MEN
February 3, 2015
From "RISINGWAVE VILLA," a moisturizing milk for men's skin, "Hand & Body Milk," is now available | FITS Corporation
FITS Corporation
RISINGWAVE VILLA, a brand supervised by men's beauty researcher Gaku Fujimura
Introducing "Hand & Body Milk," a moisturizing milk for men
From RISINGWAVE VILLA, a brand offering "odor care items for adults," comes "Hand & Body Milk," a moisturizing milk for all-season use by men. With a triple blend of collagen, shea butter, and squalane, it effectively combats dryness, even in winter.
Text by KAJII Makoto (OPENERS)
A generous 250mL to hydrate the entire body
RISINGWAVE VILLA's "Hand & Body Milk" is a moisturizing milk for hands and body, formulated to hydrate dry skin. Its light gel-milk texture spreads smoothly upon application, offering a pleasant sensation.
Brand supervisor Gaku Fujimura recommends it, stating, "We initially created it with shea butter and collagen, which resulted in a formula that was a bit heavy for men's use. By adding squalane, we achieved a finish that is light yet effectively moisturizing. The triple threat of shea butter, collagen, and squalane creates a finish that men will appreciate. It's also characterized by its non-sticky feel, allowing you to use your smartphone immediately after application."
Apply after bathing and enjoy the fragrance throughout the night
The Hand & Body Milk introduced here is available in two scents: "Light Blue" and "Sunset Pink."
Light Blue features a "Royal Floral Note" fragrance, suited for the sophisticated adult. While exuding a sweetness that borders on feminine, it also captures the crisp, refreshing strength of French rose.
Sunset Pink captures the scene of a sky painted with soft orange and purple gradients over the sea at dusk. Its "Fruity Floral Note" fragrance begins with the subtle sweetness of peach in the top notes, evoking a sense of comfort, before transitioning into a clean, soapy aroma.
Fujimura explains, "We selected gentle scents. When used before sleep, the fragrance gently wafts with every turn in bed. If it were too strong, it would disturb sleep, so we paid close attention to the fragrance concentration."

RISINGWAVE VILLA
Hand & Body Milk (Light Blue / Sunset Pink)
Price | ¥1,944 each
Volume | 250mL each
FITS Corporation
Tel. 03-6892-1332
http://www.fits-japan.com/
RISINGWAVE
http://www.risingwave.jp/