Unifying Our Salons to Offer 'One-Stop Beauty'

“This 'B-THREE' is something I'd been envisioning for over 10 years, and it’s finally complete,” says representative Tsuyoshi Noguchi. This total beauty building was created by consolidating all the salons in the prefecture under 'SHINJU INTERNATIONAL,' a long-established hair salon celebrating its 50th anniversary in Nagasaki.





Noguchi also has another irreplaceable mentor. “I had a very long relationship with Mr. Shu Uemura, continuing from my father. Because he placed his trust in us, he entrusted us with the wedding business at 'VOTRE HISTOIRE SHU UEMURA WEDDING' within The Peninsula Tokyo. We carry on his vision to this day.” As he speaks, he now divides his time between Tokyo and Nagasaki, yet he remains a constant presence at the salon, earning deep trust from his clients.

A Seamless Path to Capturing Clients' Hearts

Many clients who visit the building start with eyelash extensions or nail services. “Recently, we've seen an increase in clients who first come for eyelash extensions or nails. But for us, the entry point doesn't matter. Once they step into this building, they'll understand its appeal. Of course, some of our long-time hair salon clients have also started using our nail services since the building was renovated. We aim to be a place where all beauty needs can be met within this single building.”



The staff also resonate with this philosophy, and the salon is known locally for its unusually low staff turnover. “Our company is confident in our treatments. It's also a point of pride that we have over 10 staff members who have been with us for more than 20 years, which is rare for a hair salon. Naturally, we also consider the staff's working environment, and we offer free trials for new services like spas. The reason is simple: they can't convey the experience to clients unless they've tried it themselves. That's why, when we introduced 'CARITA,' we designated August and September as periods for staff to experience it for free.”

By having staff actually try the services, they can provide genuine feedback to clients. The effect is significant, with retail sales at the salon reportedly three to four times higher than at typical establishments.

“This building fulfills total beauty, something difficult to propose in Japan. To further enhance that, the 'CARITA' spa was essential.”

Page02.A Salon with Synergistic Effects

A Salon with Synergistic Effects

The spa from luxury cosmetic brand 'CARITA,' introduced last autumn. The treatment courses using the brand's unique products have been well-received since their introduction.



“There were several reasons for deciding to introduce 'CARITA.' Firstly, due to my relationship with Chairman Shu Uemura, we had a connection with L'Oréal. Secondly, my mother met the Carita sisters in Paris long ago. And thirdly, both our company and CARITA have long histories as brands. We wanted to introduce an esthetic that would create synergistic effects through docking, and 'CARITA' was the perfect brand for it. Of course, we knew it was a popular brand with high demand, but more than that, we have great trust in its safety. The treatment uses 'Renovateur,' a gommage made from roasted sunflower seeds blended with several essential oils. The response from those who have tried it has been overwhelmingly positive. Not only can you expect a definite lifting effect, but the skin also becomes a tone brighter. Many clients report that people around them comment, 'Your skin is glowing.'”

Since introducing the 'CARITA' treatment courses, the salon has gained popularity across a wide age range, with clients currently aged 30 to 60 visiting regularly.

“Some are so pleased that they visit about twice a month. Introducing 'CARITA' has also led to an increase in people who weren't previously interested in esthetics trying our services. Beyond just visiting the spa, using 'CARITA' cosmetics in conjunction with the treatments can lead to even greater results. These are cosmetics I recommend using for at least a month. As expected from a luxury brand, they offer items that deliver significant results. The CARITA 14 oil, in particular, is a favorite among many users and is undoubtedly a masterpiece. Even starting with just this one bottle will give you a sense of the brand's quality.”

A Salon Where Everyone Who Visits Leaves Happy

'B-THREE' not only enjoys deep trust from both clients and staff but is also proactive in introducing the latest spas. Word of its excellence has spread not only within the prefecture but recently even to Tokyo. “Lately, we've had people come from Tokyo for a two-day beauty journey. They spend the entire day indulging in beauty here at our building. On weekends, I'm often at the salon, and I frequently cut the hair of people I meet in Tokyo; they all seem very happy when they leave. My core aspiration remains unchanged: to continue creating a salon where both clients and staff can always find smiles.”

---