Product Development Fueled by Close Communication

With each new product launch, GIVENCHY surprises us with its originality. The brand's creativity transcends conventional cosmetic boundaries, focusing intently on how to enhance women's beauty, culminating in unique product creation. Nicolas Degennes, who has served as Artistic Director for Makeup and Color at GIVENCHY since 1999, and Laurent Nogueira, Scientific Communication Director at LVMH Research, have collaboratively brought to life cosmetics that are akin to entertainment, exemplified by their spherical mascara and black cream.

Nicolas shared that his ideas originate from "my dreams." Although he has had a brilliant career as a makeup artist, he now dedicates all his passion to product development.

Laurent revealed the shared spirit within GIVENCHY: "As a team, we have a clear directive to create innovative things and constantly challenge ourselves with the unseen and the new. Developing new ingredients and technologies is crucial, and it's not uncommon for the lab to take the lead."

The anti-aging cream "Le Soin Noir," which garnered attention as the world's first black cosmetic, was developed when the lab team persuaded marketing that maintaining the color of the active ingredients themselves would yield maximum efficacy.





Nicolas Degennes and Laurent Nogueira continue to present skincare and makeup products with an appealing approach and form, almost like a challenge to women. The dream of these two, who maintain a stoic attitude, in cosmetic development is "for women to feel that they have become beautiful themselves." The secret to GIVENCHY's truly innovative cosmetics lies in how they bring about a revolution within women's hearts through their use. Their open-minded exploration gently encourages women to embrace the idea that "it's okay to be greedy about becoming beautiful."