shu uemura | Introducing a Time-Saving Beauty Cream & Instant Wrinkle Reset
Beauty
January 28, 2015

shu uemura | Introducing a Time-Saving Beauty Cream & Instant Wrinkle Reset


shu-uemura
Time-Saving Beauty Cream & Instant Wrinkle Reset Pen


Skincare Inspired by the Backstage, Reimagining Makeup


shu uemura introduces a high-performance skincare series inspired by backstage artistry, designed to dramatically transform the busy lifestyles of modern women. These groundbreaking items will be available starting August 1st.



By Harumi Someya
Photo by Mizuho Takada



Radiant Skin in One Application: The Time-Saving Beauty Cream


The demanding lives of top performers—professional models, actresses, and dancers—are far from ideal for skin. Long shoots and shows under intense lighting, repeated makeup application and removal, irregular schedules… Such packed itineraries can leave little time for meticulous skincare, or even proper cleansing. Recognizing this backstage reality, shu uemura felt the urgent need for items that could “instantly bring skin to its best condition.” This summer, they have perfected the “Stage Performer” series, offering skincare that swiftly prepares the skin.

After removing impurities and makeup, it’s crucial to provide skin with a balanced supply of moisture, oil, and nutrients. However, not only busy top performers but also women in general may find themselves without sufficient time for skincare during hectic mornings or after gym sessions. This is where a time-saving cream comes in. Introducing the “Stage Performer Radiant Cream,” which instantly resets tired skin.

The Stage Performer Radiant Cream utilizes the new “In & Out Glow Technology,” which works on both the internal and external aspects of the skin. By simultaneously addressing the outer action—approaching the skin surface and stratum corneum—and the inner action—providing 24-hour hydration from the stratum corneum to the epidermis—it achieves speedy results. Thus, after cleansing, this is all you need. Simply take an appropriate amount, apply it lightly, and achieve skin condition as if you had meticulously cared for it.

Simple yet satisfying results. Try this backstage-inspired skincare!



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Beauty Cream
Stage Performer Radiant Cream
Price | ¥5,775
Volume | 50mL
A high-performance cream that refines texture, enhances color, clarity, and natural radiance, imparting luminosity and brightness. Recommended not only for when you're short on time but also for short trips or business travel when you want to pack light.





Solve Tired Wrinkles: The Instant Wrinkle Reset Pen


If you feel your expression is dull despite wearing makeup, it's likely due to shadows. These unwanted “shadows” are, in fact, “wrinkles.” Wrinkles around the eyes, nasolabial folds, and lips cast shadows under light, inevitably interfering with makeup application. Therefore, they must be reset immediately. Even when time is scarce, it’s important to care for your skin before applying makeup.

The “Stage Performer Focus Smoother” is a pen-type serum that instantly smooths wrinkles caused by fatigue with a single application. It contains ingredients like “Silica,” which fills depressions and smooths the skin surface while reflecting light for a soft-focus effect, and “Soy Extract,” a moisturizing ingredient that promotes collagen production. Like the Radiant Cream, it features the “In & Out Line Smoothing Technology” to promise speedy results.

It’s also user-friendly. The mechanism allows you to dispense the product by twisting the rear of the pen, and the tip features a soft-touch applicator. The pen type, which dispenses just the right amount for direct application to the skin, is ideal not only for morning makeup routines but also for touch-ups on the go.



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Spot Serum
Stage Performer Focus Smoother
Price | ¥3,990
Volume | 4mL
A spot serum that instantly resets sudden wrinkles caused by fatigue. By smoothing skin surface irregularities, it makes wrinkles less noticeable in an instant.




shu uemura
Tel. 03-6911-8560
www.shu-uemura.co.jp