est | 2010 Autumn "Emotional Beauty Makeup"
Beauty
January 28, 2015

est | 2010 Autumn "Emotional Beauty Makeup"


est
At times, radiant and lustrous; at others, soft and silky.


2010 Autumn's "Emotional Beauty Makeup" that highlights shifting emotions.



est's "Emotional Beauty Makeup" colors the rich movements of emotion with color, light, and form. For Autumn 2010, the collection features eyeshadow, lip primer, and lipstick centered around the themes of "uninhibited" and "benevolence." For women who shine with vibrant exuberance, or who reveal a maternal, benevolent side in fleeting moments—items that beautifully accentuate these shifting emotions will be available starting Saturday, July 24th.



Text by Harumi Someya
Photography by Mizuho Takada



Eyeshadows in two distinct finishes: Shiny and Silky.


The "est Dual Emotion Eyes" are 4-color eyeshadow palettes offering two distinct finishes within a single compact. Shiny and Silky shades, each formulated with optimal pearls for their respective finishes, manipulate light and texture to beautifully express the movements of the heart.

The upper two colors are "Shiny Colors" for a lustrous finish. They consist of a highlight color that imparts a dewy radiance, as if seeping from the skin, and a medium color with a soft hue and rich shimmer that melts into the eyelids. The lower two colors are "Silky Colors" for a soft, smooth finish. A medium color with a clear hue for a bright, delicate finish and a dark color with a semi-matte texture for deep contouring and dimension are beautifully arranged.

A "radiant and lustrous eye area" created with Shiny Colors, and a "soft and silky eye area" created with Silky Colors. est's signature eyeshadows complete a dramatic emotional beauty makeup look.



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<Eyeshadow>
est Dual Emotion Eyes
Price | ¥5,775
4 types in total
01 Clear radiance and smooth contouring x delicate color and texture gradation
02 Golden radiance and soft contouring x natural color and texture gradation
03 Bright color and pink pearl radiance x gentle color and texture gradation
04 Translucent silver pearl x sophisticated color and texture gradation





Lip base for a subtle flush of color and lipstick with a light finish.


Once the eyes are perfected to your liking, it's time for the lips. Enhance the emotional expression of your eyes with a novel lip base and a lightly-finished lipstick.

The "est Livrish Lip Base" is a lipstick primer that focuses on imparting a natural flush of color. With its "Blood Color Pearl" formulation that enhances the lips' natural tone, a single application adds a subtle flush, creating vibrant-looking lips. Of course, it's also packed with beauty ingredients. It smoothly refines the lip surface, instantly improving the even application of lipstick layered on top.

And the lipstick is the "est Emotional Aura Lips." This is a limited-edition lipstick for this autumn, meticulously crafted with a color palette designed to beautifully express emotional beauty. The color variations include: Antique Rose, with its soft hue and the sophisticated shimmer of blue pearls; Pink Beige, with a bright, airy hue and the lustrous shimmer of pink pearls; and Natural Beige, with a hue that blends with the skin and a subtle reddish tint from pearls for a healthy look. Formulated with pearls that emit a reddish light, it offers a light feel yet delivers rich color payoff. Its moisturizing power is also excellent, creating soft, dewy lips.



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<Lip Primer>
est Livrish Lip Base
Price | ¥2,835
A lip primer that adds a subtle flush of color for vibrant-looking lips. Contains "Carrageenan" seaweed essence and "Olive" and "Chamomile" botanical essences.





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<Lipstick>
est Emotional Aura Lips
Price | ¥3,675
3 limited-edition shades
EX11 Antique Rose. For sophisticated, adult lips.
EX12 Pink Beige. For cute and fresh lips.
EX13 Natural Beige. For natural and vibrant lips.



est
Tel. 03-5630-5040
www.est-net.jp