L'OCCITANE | L'Occitane's New "Peony" Fragrance, Born from Flowers, is Here
Beauty
January 30, 2015

L'OCCITANE | L'Occitane's New "Peony" Fragrance, Born from Flowers, is Here


L'OCCITANE
A Fragrant, Pure Transparency Unlike Any Other


L'OCCITANE's New Fragrance, "Peony," Born from a Fairy, is Here


The deep impression and transparency of a flower born from a fairy, with a thousand petals layered to release its fragrance. L'OCCITANE's new scent is a breathtakingly beautiful floral aroma that will linger in your memory. Six items, including a fragrance, will be available starting June 3rd (Thursday).



Text by Harumi Someya
Photos by Mizuho Takada



The Beautiful Peony That Captivates All Hearts


The "peony," which enchants people with its dazzling fragrance and color. This flower, with its thousand extremely thin petals that overlap as lightly as feathers, is said to have once been a fairy named "Peonia," beloved by the gods, transformed by the magic of a jealous goddess. The peony, born from a beautiful fairy who captivated all hearts, transforming into an elegant flower with a thousand petals. Its mystical story is indeed fitting for a flower that symbolizes beauty.

To express the charm of the peony, L'OCCITANE has formed an exclusive partnership with Jean-Luc Rivière, a renowned French cultivator internationally recognized for his ingredient production. The new "Peony" series has been completed by incorporating his "Peony Extract" into all products.

The resulting Peony series offers a captivating range of six items, from Eau de Toilette to Shower Cream, Body Milk, Body Powder, and Lip Treatment. Indulge in the gentle textures and elegant feel. Each use will fill your heart with satisfaction.

The visuals are also exquisite. The Eau de Toilette bottle features a graceful, elegant design with soft, beautiful curves reminiscent of peony petals. The packaging, inspired by the pouches used for flower seeds and depicting a soft peony flower, evokes the idea of containing "seeds of beauty."

It opens with the refreshing zest of citrus fruits and clean green notes, gradually transitioning into the distinctive aroma of peony. The fragrance concludes with a warm sandalwood, but what lingers in memory is the fragrant trail woven by delicate, thousand petals. Indeed, it is a breathtakingly beautiful "fragrance of a flower born from a fairy."



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Fragrance
Peony Eau de Toilette
Price | ¥5,775 *Limited Edition
Volume | 75mL
An Eau de Toilette that captivates the heart with the lingering scent of delicate peony petals.
HEAD: Bergamot, Grapefruit, Green Notes
HEART: Peony, Rose
BASE: Sandalwood





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Fragrance
Peony Eau de Toilette Roll-On Touch
Price | ¥2,940
Volume | 10mL
An concentrated Eau de Toilette that captures the beautiful scent of peony. The stick, reminiscent of a fairy's magic wand, gently rolls onto the skin. Its delicate and feminine application leaves a lasting, beautiful trail.





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Body Cleanser
Peony Shower Cream
Price | ¥2,940
Volume | 250mL
A body cleanser formulated with peony water and shea butter. Its melting cream texture cleanses while retaining essential moisture for adult skin. It gently washes, leaving a subtle peony fragrance and smooth skin.





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Body Milk
Peony Body Milk
Price | ¥3,360
Volume | 250mL
This body milk, enriched with five plant-based moisturizers including peony water, shea butter, and grape seed oil, envelops the skin in rich hydration. The beautiful peony scent evokes a special woman, much like a fairy.










Body Powder
Peony Shimmering Powder
Price | ¥5,145 *Limited Edition
Volume | 40g
A pale pink body powder that gently releases the beautiful scent of peony extract. Its moist, lightweight mineral powder imparts a subtle radiance to the skin, bestowing a glamorous transparency akin to a fairy's magical glow.






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Lip Treatment
Peony Lip Treatment
Price | ¥2,100 *Limited Edition
Volume | 15mL
A lip treatment that maintains pure, moisturized lips. Formulated with shea butter and peony extract. The fine pink and gold shimmer creates a pure yet radiant finish.




L'OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp