shu-uemura | Shu Uemura's Three "Summer Holiday Kits" Released as Limited Editions
shu-uemura
Celebrating the Beauty Boutique's 27th Birthday
shu-uemura: Three "Summer Holiday Kits" Released for a Limited Time
Since the opening of the "Shu Uemura Beauty Boutique" in Omotesando, Tokyo, in June 1983, shu-uemura has released special products every June, the anniversary month, as a token of gratitude. This year, for the 27th anniversary, they have prepared another special collection. Three convenient "Summer Holiday Kits" are available to support your summer base makeup, whitening, and anti-aging care. They will be released for a limited time starting June 1st (Tuesday).
By Harumi Someya
The "Foundation Kit" for Creating Your Ideal Skin
The "Foundation Kit" is designed to help you achieve your ideal skin with a light and fresh base makeup. This kit includes shu-uemura's recommended total base makeup items, including the "UV Under Base Mousse," which was renewed in February this year, all presented in a practical, waterproof silicone case.
The UV Under Base Mousse is a mousse-type makeup base with a comfortably airy foam texture. This kit includes a full-size product for generous use. Its unique foamy texture is incredibly light, spreading smoothly over the skin and adapting to facial movements without becoming thick, even when layered. This allows anyone to easily and quickly achieve a uniform complexion. Naturally, it also effectively covers pores. With SPF30 and PA+++, it provides reliable protection against daily UV rays.
A full-size foundation is also included. You can choose either the liquid type "Fluid Foundation" or the powder type "Powder Foundation GE." The kit also features the popular "Face Powder" for a comfortable, pore-concealing finish, and the classic cleansing oil, "High Performance Cleansing Oil Advanced Classic." Additionally, it's packed with other summer-friendly items like face paper and sponges. Get yours now and start working towards your "ideal skin."

Foundation Kit
Price: ¥8,715 - ¥9,765 (Price varies depending on the chosen foundation)
Contents: 8 items total
UV Under Base Mousse (SPF30・PA+++) - Full Size
Fluid Foundation or Powder Foundation GE - Full Size
Face Powder Sheer Colorless - Trial Size
High Performance Cleansing Oil Advanced Classic - 50mL
Face Paper - 30 sheets
Face Paper Case with Mirror
Original Petal Sponge - 1 piece
Mini Silicone Bag
The "Whitening Essential Kit" for Cleansing and Whitening Care
The "Whitening Essential Kit" is perfect for this season when UV rays are a concern. It features a lineup of key items from the "White R EX Plus" series, developed with the concept of "not creating melanin, and not allowing it to form."
The White R EX Plus series, with its synergistic effect of the common ingredients "Prune Extract" and "Sakura Leaf Extract," thoroughly blocks dark spots and reveals a radiant, translucent complexion from within. The star of this kit is its serum. You can choose between the "White R EX Plus Intensive Whitening Serum," formulated with the whitening active ingredient "C2 Melano Inhibitor" containing over 5% pure Vitamin C, and the "White R EX Plus Essence N," formulated with the whitening active ingredient "Ellagic Acid" that fundamentally blocks melanin.
Additionally, the kit includes lotion and emulsion, as well as "White R EX Plus Brightening Cleansing Oil Advanced," which features a Vitamin C derivative and the new HPO system for enhanced whitening environment conditioning and cleansing power. Achieve a fresh, translucent complexion with this whitening care regimen, starting with cleansing.

Whitening Essential Kit
Price: ¥8,925 - ¥9,975 (Price varies depending on the chosen serum)
Contents: 5 items total
White R EX Plus Intensive Whitening Serum [Quasi-drug], or White R EX Plus Essence N [Quasi-drug] - Both 30mL - Full Size
White R EX Plus Brightening Cleansing Oil Advanced [Quasi-drug] - 50mL
White R EX Plus Lotion [Quasi-drug] - 50mL
White R EX Plus Essence N [Quasi-drug] - 5mL
White R EX Plus Emulsion [Quasi-drug] - 10mL
The "Rejuvinas Concentrate" Kit: Try New Fall Products Early
A welcome kit is also available from the "Rejuvinas" series, which focuses on the power of red plants and addresses skin circulation for first signs of aging care.
Changes in skin, such as dullness, visible pores, and signs of fatigue, indicate a new stage. The "Phytored ENG Complex," composed of "Alamaki Extract," "Pomegranate Extract," and "Lycopene Capsule 2X," powerfully addresses the internal circulation that is considered a cause of these first signs of aging. Through this action, Rejuvinas revitalizes the skin by promoting the normal circulation of moisture, nutrients, and energy within. With each use, it leads to more vibrant and firm skin.
This kit includes a full-size "Rejuvinas Concentrate" serum, trial sizes of lotion and emulsion, and also features "Cleansing Beauty Oil Premium A/O Advance," scheduled for release this fall. Don't miss this excellent opportunity to try an advanced version of a premium cleansing oil that targets age-related skin concerns, with enhanced cleansing power and antioxidant properties!

Rejuvinas Essential Kit
Price: ¥8,925
Contents: 5 items total
Rejuvinas Concentrate - 30mL - Full Size
Cleansing Beauty Oil Premium A/O Advance - 50mL
Rejuvinas Enriched Lotion - 50mL
Rejuvinas Concentrate - 10mL
Rejuvinas Emulsion - 10mL
shu-uemura
Tel. 03-6911-8560
www.shu-uemura.co.jp