Defend Skin Prone to UV Exposure and Dryness

Since its debut in 1984, SHISEIDO's suncare line has continuously evolved with the latest technologies and ingredients, and is now available in 76 countries worldwide. The new sunscreens protect skin from "UV rays"—a common threat in Europe, where tanning is a status symbol, as well as in Japan, which has a strong focus on whitening—while simultaneously delivering advanced skincare benefits.

The newly developed "Multi-Defense Sun Protection System" offers high protection against UVA and UVB, which significantly impact the skin and body. Simultaneously, the unique new moisturizing and skin-conditioning ingredient "Hydro-Restoring Complex" combats dryness and other damage. This ensures not only superior UV protection but also skincare-based anti-aging effects.

Specifically for UVA, the products have achieved the "UVA mark," which is only permitted for products that meet the UVA protection standards recommended by the European Commission. The efficacy is indicated by UVA ratings instead of PA values.

<Sunscreen Emulsion>
Urban Environment UV Protection Plus
SPF50, PA＋＋＋
Price | ¥4,725 (51g)

Urban Environment UV Protection
SPF30, PA＋＋＋
Price | ¥4,200 (51g)

SHISEIDO International
0120-81-4710